APPENDIX 2 - Euroleague Basketball

Background Guidelines
Correct Usage
Incorrect Usage
Print and Web Applications
Background colors and images can
easily overpower or compete with
the Turkish Airlines Euroleague brand.
The preferred treatment of the
Turkish Airlines Euroleague brand is
the 2-color horizontal logo over an
open, white background.
For added flexibility, a logo version
is available where the interior of the
E-ball symbol is filled with white. This
version should be used over light,
neutral background colors
If the logo must be placed on a dark
background, you may use the reverse
version of the logotype. Or use the
appropriate one-color adaptation of
the logo (see Contrast Recommendations
page).
The logo may only be placed over a
background image or pattern if there
is sufficient contrast to distinguish
the logo from outside elements. This
treatment is not recommended.
White is the preferred
background color for the logo
Logo with white fill should be
used over appropriate, light
background colors
The reverse (white) version
of logotype should be used
when placed over dark colors
Never use primary logo (no fill)
over a color other than white
Never use over a background
that renders it unreadable
Never use over a background
color that renders it unreadable
Always position the logo over
an image in a way that maintains
its legibility
Never use the logo over an
image in a way that renders it
unreadable
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