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ISSN: 2247-6172;<br />

ISSN-L: 2247-6172<br />

Review <strong>of</strong> Applied Socio- Economic Research<br />

(Volume 5, Issue 1/ 2013 ), pp. 164<br />

URL: http://www.reaser.eu<br />

e-mail: editors@reaser.eu<br />

W<strong>in</strong>e variety makes that w<strong>in</strong>e consumers be female as well as male, more or less connoisseurs. From <strong>the</strong>se<br />

consumers we can select those who practice w<strong>in</strong>e tourism, <strong>the</strong>y hav<strong>in</strong>g multiple motivations.<br />

Table 3 Types <strong>of</strong> w<strong>in</strong>e consumers <strong>and</strong> tourists motivations<br />

Types <strong>of</strong> w<strong>in</strong>e consumers<br />

Tourists motivations<br />

- conservative (has medium knowledge about - tast<strong>in</strong>g;<br />

w<strong>in</strong>es);<br />

- image-oriented (seeks knowledge about w<strong>in</strong>es); - purchas<strong>in</strong>g w<strong>in</strong>es from <strong>the</strong> w<strong>in</strong>ery;<br />

- basic (purchases sure marks) - admir<strong>in</strong>g natural <strong>and</strong> au<strong>the</strong>ntic rural l<strong>and</strong>scapes;<br />

- experienced (has great knowledge about - know<strong>in</strong>g <strong>the</strong> local customs <strong>and</strong> traditions;<br />

w<strong>in</strong>es);<br />

- social (fun-oriented consumer) - meet<strong>in</strong>g <strong>the</strong>ir favourite w<strong>in</strong>e producer;<br />

- know<strong>in</strong>g <strong>the</strong> w<strong>in</strong>e process<strong>in</strong>g technologies;<br />

- recreation;<br />

- leisure.<br />

No Category <strong>of</strong><br />

tourists<br />

1. Connoisseurs - w<strong>in</strong>e tast<strong>in</strong>g;<br />

- w<strong>in</strong>e<br />

purchas<strong>in</strong>g;<br />

- events<br />

celebrat<strong>in</strong>g;<br />

Table 4 Categories <strong>of</strong> tourists that practice w<strong>in</strong>e tourism<br />

Motivations Activities <strong>of</strong> Means <strong>of</strong> Accommod<br />

<strong>in</strong>terest transport ation<br />

- w<strong>in</strong>e tast<strong>in</strong>g; - car (many<br />

- w<strong>in</strong>e times<br />

purchas<strong>in</strong>g; rental);<br />

- discussions<br />

with <strong>the</strong><br />

producers;<br />

Sojourn<br />

duration<br />

- pension - between 3 -<br />

7 days<br />

2. Indulgents - tourists who<br />

seek quality<br />

sojourns;<br />

3. Seekers - <strong>new</strong><br />

experiences;<br />

- know<strong>in</strong>g <strong>the</strong><br />

area’s history<br />

<strong>and</strong> cultural<br />

heritage;<br />

- w<strong>in</strong>e tast<strong>in</strong>g<br />

<strong>in</strong> w<strong>in</strong>e cellars;<br />

- local cuis<strong>in</strong>e;<br />

- accommodation<br />

<strong>and</strong> health<br />

care facilities;<br />

-w<strong>in</strong>e tast<strong>in</strong>g <strong>in</strong><br />

w<strong>in</strong>e cellars;<br />

-visit<strong>in</strong>g art<br />

galleries,<br />

museums,<br />

crafts<br />

workshops;<br />

-history <strong>of</strong><br />

- own car - pension - between 2 –<br />

8 days;<br />

- own car -camp<strong>in</strong>g<br />

site,<br />

caravan<br />

park<strong>in</strong>g<br />

places;<br />

- between 4 –<br />

10 days

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