2013 lhs course selection guide - Longview Independent School ...

PrnBus – PRINCIPLES OF BUSINESS, MARKETING AND FINANCE
Grade Placement 9 – 12
½ credit
Students learn skills to strengthen individual performance in the workplace and in society and to make a
successful transition to the workforce and/or postsecondary education. Students develop a foundation in
the economical, financial, technological, international, social, and ethical aspects of business to become
competent consumers, employees, and entrepreneurs.
PrnHos – PRINCIPLES OF HOSPITALITY AND TOURISM MARKETING
Grade Placement: 9 – 10
½ credit
This course will provide an introduction to various components of marketing the hospitality and tourism
industry. Students will receive an overview of the careers that encompass the management, marketing
and operations of restaurants and other foodservices, lodging, attractions, recreation events and travel
related services in hospitality and tourism.
FashMk – FASHION MARKETING
Grade Placement 10 – 12
1 credit
Students will learn about the various business functions of the fashion industry. Students will gain
knowledge and skills of promotion, textiles, merchandising, mathematics, selling, visual merchandising,
and career opportunities.
Entrep – ENTREPRENEURSHIP
Grade Placement 9 – 12
½ credit
Students gain knowledge and skills that help them to be proficient in the marketing areas associated with
distribution, financing, marketing-information management, pricing, product planning, promotion,
purchasing, risk management, and selling skills needed to help customers make good buying decisions
and to solve small business problems.
SptMkt – SPORTS AND ENTERTAINMENT MARKETING
Grade Placement: 10 – 12
1 credit
Sports and entertainment marketing is a specialized marketing course designed to offer students an
opportunity to gain knowledge and develop skills related to the growing sports and entertainment
industry. Students will develop skills in the areas of facility design, merchandising, advertising, public
relations/ publicity, event marketing, sponsoring, ticket distribution, and career opportunities.
MKTGDYN – MARKETING DYNAMICS Career Preparation
Grade Placement: 11 – 12
3 credits
Prerequisite: Course must be taken both semesters and the student must be enrolled and
employed in a Marketing job within the first 15 days of school.
Students gain knowledge and skills that help them to be proficient in one or more of the marketing areas.
This course will emphasize the principles of business and marketing, the concepts of economics and free
enterprise, and the understanding of human resource skills that an effective marketer must possess.
Students must attend this class each day and work in a local business 15 to 20 hours a week.
PRACMKTG – PRACTICUM IN MARKETING DYNAMICS
Grade Placement: 12
3 credits
Prerequisite: Marketing Dynamics. Course must be taken both semesters and the student must
be enrolled and employed in a Marketing job within the first 15 days of school.
Learn management techniques, earn high school credit for working, and prepare to own or manage a
business. This course emphasizes day-to-day management functions performed by marketing
professionals.. Students must attend this class each day and work 15 to 20 hours a week.
150