LIPPO-MAPLETREE - Lippo Malls Indonesia Retail Trust - Investor ...

Business and propertieswell-known commercial area in the city. Situated along Jalan Gajah Mada, one of the main roads inJakarta, Gajah Mada Plaza is positioned as a one-stop shopping, dining and entertainment destination formiddle to upper income families as well as professional executives and students from the offices andschools within its vicinity. The 222 tenancies in the mall provide a diverse and complementary tenant mixanchored by Hypermart and Rimo Department Store. The mall’s strong leisure and entertainmentcomponent, which includes a cinema, restaurants, family karaoke outlets, a discotheque, video gamecentres, a fitness centre and a swimming pool, adds to the overall attractiveness of Gajah Mada Plaza.Tenant profileGajah Mada Plaza has 222 retail tenants, based on Committed Leases as at 30 June 2007. The tenantprofile of the mall comprises a diverse set of tenants from a wide variety of industries. The mall is anchoredby Hypermart and Rimo Department Store, which occupy approximately 14.5% and 8.0% of the mall’sNLA, respectively. The other prominent tenants include Millennium International Executive Club, whichoperates as a restaurant during the day and as a discotheque late at night, McDonald’s, Kentucky FriedChicken and Inul Vista Karaoke.The mall has a good tenancy mix which caters to the daily needs of its customers. It is also well known forits specialty stores providing products and services such as pets, jewellery, information technologyproducts, dining and entertainment.Asset enhancement plansIn late 2007, a new cellphone centre on the semi-ground level will be set up, the pet centre will be improvedand enlarged, and the second floor will be converted to provide for a more family-oriented merchandisemix.Other plans under consideration include enhancement of the external and internal presentation of themall. This includes improvements to the facade, main entrance and atrium, as well as enhancement to thetenancy mix.The following chart provides a breakdown (by area) of the various trade sub-sectors represented in GajahMada Plaza as at 30 June 2007:Gajah Mada Plaza—Trade sector analysis (By area)Trade sub sector Contribution (%)Leisure & EntertainmentSupermarket/HypermarketFood & Beverage/Food CourtDepartment StoreOtherGifts & SpecialtyElectronic/ITFashionHome FurnishingsSports & FitnessServicesBooks & StationeryHobbies35.516.610.89.28.07.05.22.82.01.21.10.30.3133