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LIPPO-MAPLETREE - Lippo Malls Indonesia Retail Trust - Investor ...

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<strong>Retail</strong> Spaces <strong>Malls</strong>Table 5.2.2 Malang Town Square trade area: population growth2007 (f) 2011 (f)%Growth2007-2011(p.a.)Primary Trade Area . . . . . . . . . . . . . . . . . . . Population* 441,880 482,218 2.2%Households* 147,293 160,739 2.2%Source: AC Nielsen; Economic Intelligence Unit; Jones Lang LaSalle Research and Consulting* Note: Total Population and Households only includes those population and households assumed to fallwithin the target market (i.e., Socio Economic Status (SES) categories A-C, described as middle andupper income households).5.3 Grand Palladium Medan5.3.1 Regional context and local economyMedan, the provincial capital of North Sumatra, is the largest city in Sumatra, and the fourth largest in thenation after Jakarta, Surabaya and Bandung. It is a cosmopolitan city with a population of over 2 millionplus a regency population of an additional 1.8 millon (e.g Deli Serdang and Binjai).Medan is renowned as a growing commercial centre in the region mainly with agriculture and industrybusinesses. The city has developed from a tobacco plantation village in the 19th century to a majorgovernment and commercial centre at present.Based on the 2000 National Census and Central Statistics Bureau projections, North Sumatra Provincehad a population of nearly 12.5 million people in 2005, the most populous province outside of Java. The cityhas a mix of communities, predominantly consisting of Batak, Melayu, Chinese, Javanese, and Tamil.Grand Palladium Medan is the newest strata title shopping centre in Greater Medan, commencingoperations in October 2005. The centre is located along Jl. Kapten Maulana Lubis within the CBD. Ithas easy access to the other city amenities and is situated approximately 2.5 kilometres north of PoloniaInternational Airport.Figure 5.3.1: Grand Palladium Medan: externalSource: Jones Lang LaSalle5.3.2 DescriptionGrand Palladium Medan comprises about 29,272 sq.m of NLA. The centre is located in the centre ofMedan, surrounded by office and government buildings.The subject strata units are currently occupied by Hypermart, Matahari Department Store and Timezone.Other major stores represented at Grand Palladium Medan include a cinema (Cineplex 21).F-112

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