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LIPPO-MAPLETREE - Lippo Malls Indonesia Retail Trust - Investor ...

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Leased <strong>Malls</strong>• Plaza JB (Jababeka) is located 5 kilometres northwest of MLC. The centre comprises 8,800 sq.m ofNLA and is anchored by Pojok Busana. This primarily serves the growing residential and workingpopulation within the Jababeka Estate.Table 4.5.5 Main competition, Mal <strong>Lippo</strong> CikarangCentre nameDist. fromMLCTypeNLA(sq.m)YearopenAnchortenantsMal Metropolitan . . . . . . . . . . 20 km Lease 74,000 1993 Matahari, Ace HardwareMal Carrefour Cikarang . . . . . 4 km Lease 8,000 2007 CarrefourSGC Cikarang . . . . . . . . . . . . 9 km Strata 29,150 2006 Ramayana HypermarketCikarang Trade Centre . . . . . . 2 km Strata 10,000 2005 N.A.Mega Bekasi Hypermall . . . . . 20 km Strata 63,000 2003 GiantPlaza JB . . . . . . . . . . . . . . . . 5 km Lease 8,800 2003 Pojok BusanaSource: Jones Lang LaSalle Research and Consulting4.5.7 SWOT analysisTable 4.5.6 provides a summary of the strengths, weaknesses, opportunities and threats for MLC.Table 4.5.6 SWOT analysis, Mal <strong>Lippo</strong> CikarangSource: Jones Lang LaSalle Research and ConsultingStrengthsEnjoys a strong trading position with limitedcompetitive centres within its immediate tradearea of <strong>Lippo</strong> CikarangVery good access for both residents and workersof <strong>Lippo</strong> Cikarang via Jl. M.H. ThamrinExcellent exposure from main roadAmple parking providedWeaknessesRelatively small centre, currently 17,974 sq.m.This will increase with the completion of theHypermart extension in 2007Limited entertainment and lifestyle offeringsOpportunitiesOpening of Hypermart will counter the recentlyopened Carrefour and provide a more completeretail offer at MLC. This also provides theopportunity for Matahari to extend its retailoffering into the space vacated by MatahariSupermarket.Additional specialty retailers may be considered,given the relative imbalance between anchortenant NLA and specialty NLASurvey results suggest a relatively high proportionof SES A and B customers. Opportunity toincrease the proportion of retailers cateringspecifically to this marketThreatsNew Carrefour Hypermarket, locatedapproximately 4 kilometres from MLCFuture competition such as Plaza JB and theKota Deltamas retail centre may providealternative destinations, particularly fordiscretionary spending4.5.8 Future outlookMLC has changed little since opening in 1995 but continues to successfully provide a one stop shoppingconvenience for its main target market of <strong>Lippo</strong> Cikarang Estate. Its size, however, has limited the range ofretailing available to local residents.F-88

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