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LIPPO-MAPLETREE - Lippo Malls Indonesia Retail Trust - Investor ...

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<strong>Retail</strong> Spaces <strong>Malls</strong>This relatively high population growth together with changing patterns in customer shopping behavioraway from traditional markets towards modern shopping centres is expected to continue to drive demandwithin modern shopping centres in Tangerang.The location of Metropolis Town Square within Tangerang, together with the locations of major competingcentres, is illustrated in the map below.Figure 5.4.2: Metropolis Town Square trade area map1. Supermal Karawaci2. D’Best Plaza3. Plaza Tangerang4. Serpong Town Square5. Mal ITC Matahari6. Plaza BSD7. Plaza Serpong8. ITC BSD9. BSD Junction3Metropolis Town Square2147568 9Source: Jones Lang LaSalle Research and Consulting & Jakarta Street Atlas (Gunther W. Holtorf)The total population of the PTA in 2007 is approximately 1.6 million. This locality is a growing urban areawith an average population growth of about 3.4% over the past five years, driven by strong growth inresidential estate developments. It is expected that the population in the area will continue to increase at asimilar level over the next five years.Between 2007 and 2011, target market household growth in the PTA is forecast to be significant,increasing at an average annual rate of 5.2% per annum. By 2011, total target households is forecastto increase to approximately 400,000 households.Table 5.4.2 Metropolis Town Square trade area: population growth2007 (f) 2011 (f)%Growth2007-2011(p.a.)Primary Trade Area . . . . . . . . . . . . . . . . . . . . . Population* 1,186,507 1,358,702 3.4%Households* 327,446 401,153 5.2%Source: AC Nielsen; Economic Intelligence Unit; Jones Lang LaSalle Research and Consulting* Note: Total Population and Households only includes those population and households assumed tofall within the target market (i.e., Socio Economic Status (SES) categories A-C, described as middleand upper income households).F-117

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