LIPPO-MAPLETREE - Lippo Malls Indonesia Retail Trust - Investor ...

Leased Mallsworkforce and student population, commuter traffic on weekday afternoons during ‘peak hours’, and theusual peaks for customers in the afternoon on weekends;• Just over half of all visitors surveyed came directly from home to The PS. A significant proportion camefrom work (17%) and campus/school (19%). Home was the destination for the vast majority ofrespondents on leaving the centre (i.e. 86%);• The PS has a high frequency of visitation, with 5% of respondents claiming to visit the mall everyday. Afurther 24% visit more than once a week;• Visitors to The PS generally stay for long periods of time. The centre has the highest proportion ofvisitors who stays for an average of three hours or more (i.e. 45% of respondents) of all centres in theportfolio where visitors were surveyed. Just one in five frequent visitors to the mall stay for an average ofless than two hours during each visit;• Reflecting the centre’s function as a meeting point and its central location for commuters, The PSrecorded a relatively high proportion of survey respondents who usually visit the mall alone, while theproportion of respondents visiting with friends is also very high;• Meals are the main reason for visiting the mall, followed by window shopping, shopping for clothes,shopping for fashion accessories (bags, shoes) and meeting friends;• Of all the malls included in the market research study, The PS has the second highest level of overallcustomer satisfaction. Visitors surveyed were generally satisfied with facilities, the tenancy mix and thelevel of security at the centre.The trade area for The PS has been defined based on the findings on customer origin from the marketresearch survey, the strength of the subject site, the location and relative strength of competing retailfacilities and accessibility to the centre, including the road network, public transport and physical barriers.Based on these considerations, the centre’s PTA has been defined to cover a number of areas. Accordingto the market research survey, the areas where the level of market penetration is highest for The PS areareas in Jakarta including Setiabudi, Tanah Abang, Palmerah and Tebet. Other areas included within theprimary catchment are Kebayoran Baru, Mampang Prapatan and Grogal Petamburan.The survey found that the secondary catchment includes areas where The PS attracts visitors from,however the level of customer draw (market share penetration) is below the level achieved in the PTA.Areas considered to fall within the STA include Pancoran, Kebayoran Lama, Jatinegara, Kebon Jeruk,Pesanggrahan and Pulo Gadung.F-60