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LIPPO-MAPLETREE - Lippo Malls Indonesia Retail Trust - Investor ...

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<strong>Retail</strong> Spaces <strong>Malls</strong>In addition, local hypermarket operators are also of competitive relevance. In particular, ADA Setiabudi,approximately 15 minutes, drive from the subject site, is understood to attract a strong proportion ofSemarang residents for their large monthly non-perishable grocery shopping needs.Future competition will come from DP Mall, a leased mall, located along Jl. Pemuda, about 3 km northwestof Java Supermall. Total NLA will be 19,000 sq.m with Carrefour as the anchor tenant. It will be completedin September 2007.The location of Java Supermall within Semarang, together with the locations of major competing centres,is illustrated in the map below.Figure 5.1.4 Java Supermall trade areaShopping Centra (red dot)1. Mal Ciputra2. Plaza Simpang Lima3. Plaza Johar4. Semarang Plaza5. Plaza Candi6. Maja MallDepartment Store (blue dot)1. Ada Dept Store2. Sri Ratu Dept Store3. Sri Ratu Dept Store4. Ada Dept Store5. Ada Dept Store13 42123Java Supermall564Source: Jones Lang LaSalle Research and Consulting & Travel Map Surakarta (PIN Maps)Target market household growth in the PTA is forecast to be significant between 2007 and 2011, increasingat an average annual rate of 4.8% per annum. By 2011, total target households is forecast to increase to385,200 households.Table 5.1.2 Java Supermall trade area: population growth2007 (f) 2011 (f)%Growth2007-2011(p.a.)Primary Trade Area . . . . . . . . . . . . . . . . Population* 1,286,906 1,486,968 3.7%Households* 318,877 385,233 4.8%Source: AC Nielsen; Economic Intelligence Unit; Jones Lang LaSalle Research and Consulting* Note: Total Population and Households only includes those population and households assumed to fallwithin the target market (i.e., Socio Economic Status (SES) categories A-C, described as middle andupper income households).5.2 Malang Town Square5.2.1 Regional context and local economyMalang is the second largest city in East Java Province with a population of approximately 800,000 and aregency population of approximately 2.4 million. Due to its elevation, it has a comparatively cool climate.The city is located less than 100 kilometres from Surabaya, <strong>Indonesia</strong>’s second largest city, and the regionis a popular tourist destination due to its natural attractions (eg. Mount Bromo, one of Java’s largestvolcanoes), cool climate and colonial history. Malang also has a large student population, being home tofive universities (Brawijaya, State, Muhammadiyah, Widya Gama and Merdeka Universities).F-109

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