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LIPPO-MAPLETREE - Lippo Malls Indonesia Retail Trust - Investor ...

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Leased <strong>Malls</strong>• Of all the malls included in the market research study, GMP has the third highest level of overallcustomer satisfaction. Visitors surveyed were generally very satisfied with facilities, the tenancy mix andthe level of security at the centre.The trade area for GMP has been defined based on the findings of customer origin from the marketresearch survey, the strength of the subject site, the location and relative strength of competing retailfacilities and accessibility to the centre, including the road network, public transport and physical barriers.Based on these considerations, the centre’s PTA has been defined to cover a number of areas. Accordingto the market research survey, the areas where the level of market penetration is highest for GMP are areasin Jakarta including Gambir, Taman Sari and Tambora. Other areas included within the primary catchmentare Kebayoran, Sawah Besar, Senen and Tanah Abang.The secondary catchment includes areas where GMP attracts visitors from, however the level of customerdraw (market share penetration) is below the level achieved in the PTA. Areas considered to fall within theSTA include Cengkareng, Palmerah, Kebayoran Baru and Kebon Jeruk. Taking the survey and the otherfactors outlined above into account, the trade area, including major competing centres within the tradearea, is illustrated in the map below.Figure 4.6.3 Gajah Mada Plaza trade area1. Mega Glodok Kemayoran,2. Glodok Plaza3. Istana Pasar Baru4. Plaza <strong>Indonesia</strong>5. ITC Mangga Dua6. Plaza Atrium7. Ciputra Mall8. Roxy Square9. Mega Mall Pluit10. Mal Mangga Dua11. Lindeteves Trade Centre12. Taman Anggrek Mall13. Wisma Maspion14. ITC Harco Mas Mangga Dua15. WTC Mangga Dua16. Plaza <strong>Indonesia</strong> EX17. Mangga Dua Square18. JaCC Hyperstore19. Plaza Semanggi20. Plaza Senayan21. Senayan CityPROPOSED22. Gajah Mada Square23. Grand <strong>Indonesia</strong>24. Season’s City16. Plaza <strong>Indonesia</strong> Extension25. Galeria Glodok26. Emporium (CBD Pluit)27. Pluit JunctionN092726247 81221 205km5 1510 1413172251122361641823191Gajah madaPlazaSource: Jones Lang LaSalle Research and Consulting & Jakarta Street Atlas (Gunther W. Holtorf)As at 2003, the PTA is estimated to have included a population of 1.91 million (within around 474,000households) while the STA included 1.17 million persons (with approximately 312,000 households).Recent population trends in the immediate surrounding area include the growing number of apartmentstypically domiciled by middle to upper income residents being offset by other residents vacating the tradearea in search of more affordable housing and a result of the dislocation of some residents following newproperty developments.As a result, the net outcome is that the PTA population is estimated to have declined by 1.0% per annumbetween 2003 and 2007, decreasing to an indicative population of 1.83 million. Conversely, the STA isestimated to have exhibited modest population growth of 0.4% per annum, with population increasing toapproximately 1.19 million in 2007. However, population declines are forecast for the STA moving forward.F-93

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