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Leased Malls4.2.7 SWOT analysisTable 4.2.6 provides a summary of the strengths, weaknesses, opportunities and threats for The PlazaSemanggi.Table 4.2.6 SWOT analysis, The Plaza SemanggiStrengthsThe PS is prominently located in the heart of theJakarta CBD, with good accessibility by privateand public transport from all surrounding areasThe centre has a diverse range of visitors,including local residents within the centre’s targetmarket, the CBD workforce, students and othercommutersThe PS has a unique tenant mix, combining atraditional mall concept with long lease tenants.This allows the centre to cater for a wider rangeof customer segments and also diversifies thecentre’s income streamThe Centro department store is exclusive toThe PS in JakartaThe lifestyle offering is extensive, in particular theselection of food and beverage retailers and thequality of the fitness centreLow rent arrears indicate good cash flowunderpinned by strong trading performanceOpportunitiesIntroduction of an open air retail concept, Plangi onthe Sky—POTS, would further add to the uniquerange of retail concept offerings at The PS, andincrease centre incomeThe opening of a busway interchange bridge to linkThe PS with the busway interchange could improveoccupancy levels on the second and third levels.Similar linkages to other adjoining facilities(i.e. university) would further improve accessibility,pedestrian flows and total centre incomeFurther capitalising on The PS’s central location byreinforcing ‘The Best Meeting Point’ slogan couldfurther increase shopper traffic and centre salesFurther capitalising on the presence of Centro byincreasing the prominence and interaction of Centroentrances with the rest of the mallReacquiring long lease tenancies will assist intighter adherence to tenant mix strategyCasual mall leasing can be more effectively utilisedto integrate the offering with the rest of the centreWeaknessesSimilar to many Indonesian shopping centres,there is a shortage of parking space at peaktimesThe centre can be difficult to navigate which mayrestrict optimal pedestrian flowsThe long lease precincts (particularly on leveltwo) are underperforming relative to the rest ofthe centre and are negatively impacting on theintegrity of the centre’s tenancy mixThe centre is located in the ‘3 in 1’ CBD area(enforced car pooling precinct) which could detervisitation by individuals travelling by private carduring peak hours on weekday afternoonsThreatsFuture shopping centre development in CentralJakarta remains strong which will inevitably dilutethe potential of some centres to maintain currentmarket shareLong lease tenancies may impact on the integrity ofthe centre’s tenancy mix and target market position.Source: Jones Lang LaSalle Research and ConsultingF-65