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LIPPO-MAPLETREE - Lippo Malls Indonesia Retail Trust - Investor ...

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Leased <strong>Malls</strong>• In terms of reasons for choosing BIP, accessibility is the key reason, including good access via publictransport and close proximity to school/college. The centre is perceived to have a complete mix of storesand is a popular meeting place for the younger generation;• Visitors surveyed were generally very satisfied with facilities, the tenancy mix and the level of security atBIP.The trade area for BIP has been defined based on the findings of customer origin from the market researchsurvey, the strength of the subject site, the location and relative strength of competing retail facilities andaccessibility to the centre, including the road network, public transport and physical barriers.Based on these considerations, the centre’s PTA has been defined to cover a number of areas. Accordingto the market research survey, the areas where the level of market penetration is highest for BIP areCoblong, Sukasari, Bandung Wetan, Cibeunying Kidul, Sumur Bandung, Cicadas and Lengkong.The secondary catchment includes areas where BIP attracts visitors from, however the level of customerdraw (market share penetration) is below the level achieved in the PTA. Areas considered to fall within theSTA include Pancoran Mas, Serang Baru, Gunung and Putri.The trade area, including major competing centres within the trade area, is illustrated in the below map.Figure 4.3.3 Bandung Indah Plaza trade area1. Istana Plaza2. Bandung Trade Center3. Bandung Supermall4. Ciwalk (Cihampelas Walk)5. Dago Plaza6. Parisj Van Java7. Riau JunctionN3 Km6245173Source: Jones Lang LaSalle Research and Consulting & RTRW Kota Bandung (Pemkot Bandung)As at 2005, the PTA included a population of 534,000 persons while the STA included a further562,000 persons. Based on recent population trends in the area, the primary and secondary tradeareas are forecast to grow by 1.0% per annum between 2007 and 2011, increasing to an indicative forecastpopulation of 566,000 (PTA) and 597,000 (STA) respectively.The target market for BIP are middle and upper income households, which represent 90% of allhouseholds in the PTA and 81% of households in the STA.F-71

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