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lifelong learning and distance higher education - Asia Pacific Region

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Cultural <strong>and</strong> ethical issues in international <strong>distance</strong> <strong>education</strong>The development of online courses aimed at international audiences has led to concernsabout cultural imperialism <strong>and</strong> the possible dominance of American programming (e.g.Boshier, et al., 1998). Mason (1998) came to the following conclusions following fivecase studies of international <strong>distance</strong> <strong>education</strong> programmes:• a preponderance of English as the language for international <strong>distance</strong> programmes;• cultural issues were not being explicitly addressed in these programmes;• there was considerable diversity in the approaches to international <strong>distance</strong><strong>education</strong>;• going international forced a very careful consideration of the <strong>education</strong>al process inall the case-studies;• there was a focus on business, IT <strong>and</strong> <strong>education</strong>al technology topics, reflecting thedem<strong>and</strong>s of the <strong>lifelong</strong> <strong>learning</strong> market.Bates (2000; 2005) has criticised the ethics of some of the for-profit <strong>distance</strong> <strong>education</strong>programmes being developed by more economically advanced countries. Bates (2000)has also described some of the cultural issues in teaching at a <strong>distance</strong> that arise fromdiffering approaches to teaching <strong>and</strong> <strong>learning</strong> in different countries, especially thediffering relationships between teachers <strong>and</strong> students. He also noted the need for localcultural adaptation of courses <strong>and</strong> recommended joint <strong>and</strong> equal partnerships betweeninstitutions in different countries to ensure cultural relevance.Possibly for these reasons, the fear of American domination of the international <strong>distance</strong><strong>education</strong> market is so far unfounded. In major studies of international <strong>education</strong>providers for the Australian government, Cunningham et al. (2000) <strong>and</strong> Ryan <strong>and</strong>Stedman (2002) found little evidence that there would be “a tidal wave of new providersemerging … in the short term”. However, they did warn that“the implications of commercialisation are profound. The new providers arenot bound by norms or ideals of traditional <strong>higher</strong> <strong>education</strong> such as collegialgovernance, linked research <strong>and</strong> teaching, or academic autonomy <strong>and</strong> control”(Cunningham et al, 2000, p. 153).Similarly, Murphy, Zhang <strong>and</strong> Perris (2003), reporting on online <strong>learning</strong> in <strong>Asia</strong>,commented: “Arguably, any simple ‘imperialist’ strategy has failed, for a variety ofreasons”, pointing out that “many <strong>Asia</strong>n countries are already supporting others in theregion <strong>and</strong> offering cross-border studies at a quality <strong>and</strong> cost that cannot be met bytheir Western counterparts.” Thus, while caution is needed, experience is growing ondeveloping successful international <strong>distance</strong> <strong>education</strong> programmes that respect <strong>and</strong>re-inforce different cultures. The whole of Volume 22, No. 1 of Distance Education isdevoted to articles on cultural issues in international <strong>distance</strong> <strong>education</strong>.There is clear evidence that when well designed, <strong>distance</strong> <strong>education</strong> can be as effective asface-to-face teaching, across a wide variety of subjects <strong>and</strong> target groups. As a result ofconstructivist theory, some very strong claims have been made for the benefits of online<strong>learning</strong>. However, to date, there is very little research to either deny or support thoseclaims. Perhaps more importantly though, the development of online <strong>learning</strong> is seenas meeting the needs particularly of knowledge-based economies. In contrast, secondgeneration <strong>distance</strong> <strong>education</strong>, based on the mass media of print <strong>and</strong> broadcasting, maygive greater economies of scale while still meeting the needs of industrial or agriculturaleconomies <strong>and</strong> thus may be more appropriate for less economically advanced countries.141

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