PDF (7.3 MB) - GILDEMEISTER Interim Report 3rd Quarter 2012

Corporate Situation: Corporate Communication 97Advertising at gildemeister is firstly by way of product marketing. Our popularcustomer magazine was published twice in the reporting year, each time in 41 versionsand 18 languages; it was sent to 58 countries. Total circulation each time was 600,000.In addition, the magazine was heavily accessed on our Internet pages; in fact our websitegenerally enjoys great popularity. With a total of 2 million user sessions the previous year’slevel remained constantly. In financial year 2010, an App was developed for the “EnergySolutions Park” as an innovative form of communication. The total number of brochureswas 733,000. They were published in 15 languages. Again, there is a growing trend ofdownloading the brochures from the Internet. Direct marketing with innovative productand event mailings continued in 2010 to great effect. The total distribution worldwidereached a good two million items, spread across 29 campaigns. The year-end mailing hada circulation of 121,000 (14 versions in 10 languages). gildemeister added further focuswith its trade press work: 164 advertisements, published in 100 different trade magazines,informed readers in 34 countries about our products and services. gildemeister invested atotal of € 12.0 million in product marketing (previous year: € 14.6 million). This represents37% of marketing and corporate communication costs (previous year: 38%).distribution of corporate communication costsat the gildemeister groupin %E-Commerce 7%2010: total € 33.1 million 2009: total € 38.0 millionE-Commerce 6%business reportCorporate SituationAdvertising 37%Trade fairs andexhibitions 56%Advertising 38%Trade fairs andexhibitions 56%