PDF (7.3 MB) - GILDEMEISTER Interim Report 3rd Quarter 2012

112Opportunities and Risk Report: swot Analysisswot AnalysisThe main strengths, weaknesses, opportunities and risks of gildemeister are summarisedand presented following the criteria of a swot analysis (Strengths, Weaknesses, Opportunities,Threats) as follows:swot analysis of the gildemeister groupbusiness reportSupplementary / Forecast Reportcompany-specificmarket-specificStrengths_ strategic cooperation with Mori Seiki,_ worldwide direct sales and services network to win acorrespondingly high market share,_ comprehensive analysis of market and competitiondata by the marketing information system (mis),_ independent production company in the Chinesegrowth market,_ offer of individual financing solutions for customersthrough mg Finance_ consistent market and customer focus throughhighly-integrated multi-channel marketing,_ large and diverse customer base,_ modern product range focused on customer needs,_ full range of products for turning and milling,_ high innovative strength,_ global sourcing by opening up new procurementmarkets,_ customised range of services covering the entire lifecycle of the machine (full-service supplier),_ profitable service business,_ modular products / standard parts concept,_ high production flexibility_ long-term and flexible financing measures_ highly-integrated control and software products toprovide the customer with comprehensive processsupportOpportunities_ dynamic growing market of renewable energies,_ promising energy storage market, whichgildemeister services with the “cellcube“,a vanadium redox flow big battery_ market opportunities from the cooperation withMori Seiki, especially in Asian countries_ strong demand for simple machines with a highstandard of quality (eco series),_ advanced concentration process in the industry,for which gildemeister is well-positioned,_ focusing on growth industries, such as automotive,aerospace and medical technology,_ leveraging market potential,_ increasing legal stability in the growth markets inAsia and eastern Europe,_ currency-related price advantages,_ fast use of local market opportunities through globalpresenceWeaknesses_ global presence requires high level ofmanagement resources,_ high readiness costs through reservedcapacity in the production area,_ low margin products as part of full-linerange,_ high start-up costs for a number ofnew products,_ logistics and quality demands throughglobal purchasing activities,_ possible delays in project completionin “Energy Solutions” divisionThreats_ price increases for materials inmachine tools business and pricevolatility for solar modules,_ dependency on volatile machine toolsmarket,_ economic instability in crisis regions,_ currency-related price risks