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Jurassic Coast Transport Infrastructure Gap Analysis Study

Jurassic Coast Transport Infrastructure Gap Analysis Study

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6.7.13 Service 40 operates a simpler route and timetable then the service itreplaced, which permits the printed timetables to b e simple and easy to read.The service operating every hour and with ‘clockface’ departure times (i.e.departing at the same time every hour) makes the timetable easy tounderstand and easy to memorise for the passenger. It demonstrates the clearlink between simp le bus service design in terms of what the bus actually does,and simple timetable presentation to get that information across to thepassenger. Wilts & Dorset have clearly taken the decision to simplify thetimetable that the bus service operates on the road, so that the service isclear to understand and simple to market.Figure 6.5: Wilts & Dorset printed publicity for Service 50: avoidance of codes and map with bus stopsDoc No 3 Rev: B Date: November 2008 135G:\Final Report Web version\CTR-ADA <strong>Study</strong> Report Rev9.4. doc

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