Jurassic Coast Transport Infrastructure Gap Analysis Study

6.11.11 Whilst there is a national Real Time Information Group (www.rtig.org.uk),working to estab lish common standards for RTPI systems, each system iscurrently largely bespoke and not easily inter-operable. This creates problemsin terms of linking up RTPI systems, and this would cause difficulties in termsof providing joined-up RTPI information in the study area. RTPI systems canbe best linked by linking the servers together, rather than each piece of onbusand at-stop equipment, but this can be costly and will require agreementfrom all parties and suppliers. It is however recommended that this isinvestigated further by the County Councils and their respective RTI systemproviders.6.11.12 It is understood that DoCC are currently investigating extending RTPI widerwithin the county. It is recommended that this and the existing DeCC RTPIsystem should include additional bus services (such as CoastlinX53) and busoperators (including First).6.11.13 It is recommended that RTPI in the study area should focus on mobile phonetext messaging. This will be a more cost-effective way of providinginformation at a wider number of bus stops, many of which do not individuallyhave large numbers of passengers. However, electronic RTPI displays arerecommended for key bus stops with higher numbers of boarding passengersor where interchange is promoted (viewed as mostly being in settlementcentres). Where RTPI screens are provided, they should be suitable for theenvironment in which they are located. Many parts of the study area arewithin an AONB, or in otherwise protected settings. Where this is the case,the RTPI system that is installed should be sensitive in design, minimal inimpact and appropriate for the area in question.6.12 Bran dingExisting situation6.12.1 Currently most buses are in the operators’ corporate colours and the majorityof printed information about bus services simply has the operator’s name,logo and service number on it. Bus f lags tend to contain the same informationin the same fashion. Where these services are provided or maintained by theCounty Council, then the relevant authority logo and colour will appear.6.12.2 Consistent, quality branding can raise awareness about a product (in this case,bus services in the Jurassic Coast) and selected examples of this already existin the study area. The X53 bus service is the most prominent of these, whereDoc No 3 Rev: B Date: November 2008 148G:\Final Report Web version\CTR-ADA Study Report Rev9.4. doc