Jurassic Coast Transport Infrastructure Gap Analysis Study

operate during summer weekends only on a temporary trial basis;and3) One or two sites should be investigated further with a view toprogressing planning applications to create permanent facilities.2.7.7 Halcrow suggests that sites be further investigated in the Sidmouth area(particularly Bowd Cross and sites at Woolbrook) and north or west ofSeaton/Beer (Hangman’s Stone or Hollyhead Cross) with a view to medium tolonger-term construction. These can enab le car-borne travellers from inlandsettlements to transfer onto bus services and enab le travel into the largercoastal settlements in a more sustainable manner. Since most landsurrounding Sidmouth, Seaton and Beer are protected by designations whichstrictly control development, it will be important to discuss their merits withthe LPA. Preferred sites should then, where possible, be identified in therelevant part of the Local Development Framework.2.7.8 Where coastal honeypots with poor road access can be accessed by parking ata car-bus interchange and onward bus travel, this should be highlighted inpromotional literature. Consideration should also be given to ways in whichless frequent bus services connect with, or serve, car-bus interchanges, toenab le better access to settlements away from the main bus corridor.2.7.9 The information and marketing strategy for car-bus interchanges should coveras many angles as possib le; marking the location of relevant car parks onpublic transport literature, the location of bus stops on car park informationboards and literature, and so on.2.7.10 There are examples of leaflets which highlight walks from the bus, such as the‘Take the bus for a walk/’Breeze up to the Downs’ campaign by Brighton &Hove City Council, the Sussex Downs Conservation Board and otherstakeholders (see Figure 2.16 overleaf). However, consideration should begiven to promoting walks where a car is parked and a bus used to complete(an otherwise linear) walk. In terms of circular walks, Halcrow’s 2007 reporthighlighted that there is great potential to substitute part of the walked‘circle’ with bus travel, thus introducing sustainab le (bus) travel to those whomay otherwise be infrequent users. Circular walks are thereforerecommended as a suitab le way of introducing the concept of car-businterchanges to the public, since this type of arrangement already informallyoccurs.Doc No 3 Rev: - Date: November 2008 41G:\Final Report Web version\CTR-ADA Study Report Rev9.4. doc