Jurassic Coast Transport Infrastructure Gap Analysis Study

parts of DRT services do not necessarily have bus stops. Service 103/103Adoes feature physical bus stops in the f lexible area and this is good practice.4.6.2 The actual vehicles used on the service should also feature branding (as is thecase for the 103/103A) as they are an advertising space for the service. Thelivery should make it clear what the service is, destinations it serves, and howthe service can be used.4.6.3 Other barriers relating to lack of awareness can be overcome in various ways.Service publicity information should be concise, legible, and located in theright places. The same information should be available in electronic andprinted form. Electronic information should be availab le on websites thatvisitors will use, and in the most obvious places on those websites.Service 103 Recommendations4.6.4 Stop-specific, branded, timetable information should be provided in timetablecases and clear and consistent bus stop flags with the D2D brand (in line withrecommendations in section 6).Online information at dorsetforyou.comshould be more prominent, merged with information on ‘conventional’ busservices and require less ‘clicks’ of the mouse to reach it.4.6.5 The leaflet available online includes an out-of-date timetab le. This documentshould be removed immediately and replaced with a current and servicespecificleaflet. This should be availab le in print form and ensure that thisleaflet is available at prominent visitor locations and access points, such asWool. Printed information should be available at visitor accommodation sitesand visitor attractions. Best use should also be made of community noticeboards and amenable local businesses to display information.4.6.6 At very important visitor sites, including major Tourist Information Centres,local authorities should be proactive and identify members of staff who canact as ‘champions’ or ‘agents’ for the service.4.7 Barrier B: Lack of understan ding how the service w orksExplanation and general recommendations4.7.1 If visitors are aware of a service, the next step is to ensure they understandthey are welcome to use it and understand how it works. Visitors may thinkthe service is only availab le to residents (see Barrier E), or be put off by aDoc No 3 Rev: B Date: November 2008 64G:\Final Report Web version\CTR-ADA Study Report Rev9.4. doc