1 2 2 • s m i t h s o n i a n c o n t r i b u t i o n s t o h i s t o ry a n d t e c h n o l o g yFigure 1. Penny Black, posted May 6, 1840. From the collection of James Grimwood- Taylor, M.A.,F.R.P.S.L.came to the throne. One of the first things she did as queenwas to appoint a Select Committee on Postage, chairedby postal reformer Robert Wallace, MP, and charged tolook into the condition of the post with a view towardspostal rate reduction. Victoria, on August 17, 1839, gaveroyal assent to the Postage Duties Bill and, in 1840, usheredin Uniform Penny Postage. Instrumental to this legislationwere widely publicized, arguably exaggerated talesabout economic hardship and depravities resulting fromhigh postage, which appeared in Hill’s pamphlet as wellas <strong>The</strong> Post Circular, a newspaper which today we wouldcall a postal reform “propaganda sheet.” 4 <strong>The</strong> Victoriansalso rallied for and welcomed Uniform Penny Postage asa means to improve economics, morality, science, employment,and education. Visions of young women saved frombecoming fallen women, sober and literate soldiers, contentedmill workers no longer interested in striking, andhome control—these imagined situations became alignedwith affordable postage and moved the early Victorians,still shaken by the example of the French Revolution, tosupport a reform that had widespread social, political, andeconomic implications.Although we now humorously refer to posted lettersas “snail mail,” when the postage stamp first appeared,it was as revolutionary as e- mail, text messages, tweets,and blogs are to us today. By 1860, Victorians of all socialclasses rushed to their post offices to make the lastdaily posting, as George Elgar Hicks captures in his monumentalnarrative painting of St. Martin’s- le- Grand, Londonentitled <strong>The</strong> General Post Office, One Minute to Six(1860). <strong>The</strong> Penny Post transformed the mail from an expensivetax for revenue to a civic service for “the peer tothe peasant.” 5 <strong>The</strong> abolition of franks—postmarks grantingfree carriage of mail—for Members of Parliament andthe Queen chipped away at England’s rigid class system.In turn, the Penny Post led to an unprecedented boom inletter writing and became a vehicle for education, kinship,friendship, and commerce (Figure 1).Prepayment came via two inventions attributed toRowland Hill: a postage stamp called the Penny Black,
n u m b e r 5 5 • 1 2 3and prepaid postal stationery (Mulready letter sheets andenvelopes), which Hill believed would be more popularfor personal letters than stamps—although the Victorianpublic proved him wrong. As Douglas Muir aptly notes,“Derision was the common response to the Mulready design.It was caricatured in words and imitative drawings.” 6Some Victorians objected to the allegorical- pictorialhistoricaldesign of Britannia overseeing a glorious postaloutreach extending to all four corners of the globe whileothers, for example, opposed it for practical reasons—thedesign left little space for an address. Moreover, as soonas the Mulready design appeared, caricaturists lampoonedit. <strong>The</strong> Victorian public, which refused to purchase theofficially commissioned design, bought in droves caricatureenvelopes ridiculing the Irish (a dig at the Irish- bornacademy- trained artist and designer William Mulready) aswell as the monarchy, the Opium Wars, social practices,and major politicians of the day. 7 <strong>The</strong> Penny Black, incontrast, won instant success. Demand for stamps far exceededthe number of available postage stamps when theyfirst appeared in May 1840. 8 <strong>The</strong> stamp and the schemeof prepaid, affordable, uniform postage quickly became amodel for other nations; the United States, for example,issued its first postage stamps in 1847, featuring GeorgeWashington on the ten- cent stamp and Benjamin Franklinon the five- cent stamp. 9In Hill’s heyday, Punch, the Victorian Londoner’sNew Yorker, dubbed the hallowed postal reformer “SirRowland Le Grand,” and Queen Victoria knighted himin 1860. 10 Today Rowland Hill is no longer a householdname, even in Britain. On a January 2008 visit to the NationalPortrait Gallery in London, I sadly discovered thatHill’s portrait has been relegated to storage. 11 Nonetheless,Hill’s legacy resonates today. <strong>The</strong> system he designedbrought the Victorians postal blessings—it facilitatedfamily ties, promoted business, and spread informationto an ever- widening postal “network” that anticipatescomputer- mediated communication—but it also becamea tool for blackmail, unsolicited mass mailings, and junkmail, problems that remain with us today. 12Victorian Commodity Culture<strong>The</strong> Victorians manufactured and imported a range ofmaterials for consumption, including fiction, food, drink,clothing, and—of importance to this essay—postal ephemera.In fact, modern day consumerism has its roots in theVictorian age of production and consumption. Britain wasthe undisputed leader of the Industrial Revolution, whichled to an increase in speed of work and production, grantingopportunities for leisure, choice, shopping, and collectinga host of Victorian things, such as postage stamps.<strong>The</strong> Great Exhibition of 1851, the first ever world’s fair,held at the Crystal Palace in London, showcased technological,economic, and military achievements and, in turn,created a greater demand for consumer products. Onceconnected with sin and indulgence, consumerism becamea form of self- expression—identity intertwined withbooks readers chose for their libraries, foods people ate,fashions they wore, and, post- 1840, goods they boughtfor daily life, including correspondence. Traveling inkwells,decorative stamp boxes, steel- nibbed pens, colorfulstationery, envelopes with innovative gummed flaps,an envelope- folding machine, envelope cases, and writingdesks of various styles appear in the Official Descriptiveand Illustrated Catalogue of the Great Exhibition of 1851among exhibitions of art and architecture, handicrafts,geological displays, steel- making equipment, and then innovativeappliances. Did the Victorians anticipate that inpassing Uniform Penny Postage, they would foster a newfield of industry? (Figure 2)Over two decades ago, Asa Briggs established the importanceof commodities as “emissaries” 13 of nineteenthcenturyculture in a now seminal work entitled VictorianThings. Setting a precedent for critical inquiry of householdgoods, song lyrics, museum artifacts, and postagestamps, Briggs calls attention to things Victorians“designed, named, made, advertised, bought and sold,listed, counted, collected, gave to others, threw away orbequeathed.” 14 Writing desks, pictorial envelopes, andvalentines quintessentially are, to recall Briggs’s terms,“emissaries” of culture and civilization, transmitting informationabout aesthetics, gender, social class, and Empire.<strong>The</strong>se collectible commodities tell us what the Victorianstreasured and commemorated and carry opinions on currentevents, customs, humor, prejudices, and preferences.Writing Desks from the Inside OutLewis Carroll’s writing- desk riddle, which appears inone of literature’s most famous tea party scenes, directsour attention to the growing popularity of an item demandedby and created for women and men of the middleand upper classes. Carroll’s own postal products piggybackedon the popularity of his enduring Alice’s Adventuresin Wonderland. Different from other manuals on themarket, Eight or Nine Wise Words About Letter- Writingseems, in the words of Carroll’s biographer Morton