2009 Compared to 2008Consolidated OverviewYear endedDecember 31,Change2009 2008 $ %(Dollars in thousands)Revenues<strong>Direct</strong> premiums $ 2,112,781 $2,092,792 $ 19,989 *Ceded premiums (610,754) (629,074) 18,320 -3%Net premiums 1,502,027 1,463,718 38,309 3%Net investment income 351,326 314,035 37,291 12%Commissions and fees 335,986 466,484 (130,498) -28%Other, net 53,032 56,187 (3,155) -6%Realized investment (losses) gains ,including OTTI (21,970) (103,480) 81,510 -79%Total revenues 2,220,401 2,196,944 23,457 1%Benefits and expensesBenefits and claims 600,273 938,370 (338,097) -36%Amortization of DAC 381,291 144,490 236,801 164%Insurance commissions 34,388 23,932 10,456 44%Insurance expenses 148,760 141,331 7,429 5%Sales commissions 162,756 248,020 (85,264) -34%Goodwill impairment — 194,992 (194,992) *Other operating expenses 132,978 152,773 (19,795) -13%Total benefits and expenses 1,460,446 1,843,908 (383,462) -21%Income before income taxes 759,955 353,036 406,919 115%Income taxes 265,366 185,354 80,012 43%Net income $ 494,589 $ 167,682 $ 326,907 195%* Less than 1%, or not meaningfulIncome before income taxes. Income beforeincome taxes increased $406.9 million, or 115%,to $760.0 million for the year endedDecember 31, 2009 from $353.0 million for theyear ended December 31, 2008. The increasereflected the impact of a $291.4 million increasein Corporate and Other Distributed Products, a$147.3 million increase in Term Life Insuranceand a $31.8 million decrease in Investments andSavings Products.Total revenues. Total revenues increased$23.5 million, or 1%, to $2.2 billion for the yearended December 31, 2009 from $2.2 billion forthe year ended December 31, 2008. Theincrease reflected the impact of a $69.1 millionincrease in Term Life Insurance due to thechange in our DAC and reserve estimation92 Freedom Lives Here TMapproach in 2008 and an increased allocationof net investment income; a $40.7 millionincrease in Corporate and Other DistributedProducts, due primarily to a lower level ofother-thantemporaryimpairments taken in2009, partially offsetby a decline in salescommissions fromthe sale of our loanproducts; and an$86.4 milliondecrease inInvestment andSavings Productsdue to adversemarket andeconomic conditions.Total benefits andexpenses. Totalbenefits andexpenses decreased$383.5 million, or21%, to $1.5 billionfor the year endedDecember 31, 2009from $1.8 billion forthe year endedDecember 31, 2008.The decreasereflected the impactof a $250.7 milliondecline in Corporate and Other DistributedProducts, which resulted from a $195.0 milliongoodwill impairment charge in 2008 and from adecline in commissions due to lower sales ofloan products; a $78.2 million decrease in TermLife Insurance, primarily due to the impact ofthe change in our DAC and reserve estimationapproach in 2008; and a $54.6 million declinedue to lower sales commissions.Income taxes. Income taxes increased $80.0million, or 43%, to $265.4 million for the yearended December 31, 2009 from $185.4 millionfor the year ended December 31, 2008. Theeffective tax rate was 34.9% and 52.5% for theyears ended December 31, 2009 and 2008,respectively. The decrease in the effective taxrate was primarily a result of the $195.0 millionnon-tax deductible goodwill impairment charge
ecognized in 2008. Excluding the effect of thegoodwill impairment charge, the effective taxrate would have been 33.2% for the year endedDecember 31, 2008.Term Life Insurance SegmentYear endedDecember 31,Change2009 2008 $ %(Dollars in thousands)Revenues<strong>Direct</strong> premiums $2,030,988 $2,007,339 $ 23,649 1%Ceded premiums (596,791) (613,386) 16,595 -3%Net premiums 1,434,197 1,393,953 40,244 3%Allocated net investmentincome 274,212 244,736 29,476 12%Other, net 33,656 34,333 (677) -2%Total revenues 1,742,065 1,673,022 69,043 4%Benefits and expensesBenefits and claims 559,038 894,910 (335,872) -38%Amortization of DAC 371,663 131,286 240,377 183%Acquisition and operatingexpenses, net of deferrals 152,352 135,007 17,345 13%Total benefits andexpenses 1,083,053 1,161,203 (78,150) -7%Segment income beforeincome taxes $ 659,012 $ 511,819 $ 147,193 29%Our Term Life Insurance results set forth abovefor the year ended December 31, 2009 are notdirectly comparable to results for the yearended December 31, 2008 due to a change inour DAC and reserve estimation approachimplemented in the fourth quarter of 2008. Theimpact of this change on our Term LifeInsurance results for the year endedDecember 31, 2009 is illustrated in the tablebelow:Actualyear-to-year changeAdjustment forchange in DACand reserveestimationapproachYear-to-year change(Before change in DACand reserve estimationapproach)$ % $ $ %(Dollars in thousands)<strong>Direct</strong> premiums $ 23,649 1% $ (6,870) $ 30,519 2%Ceded premiums $ 16,595 -3% $ 57,810 $ (41,215) -7%Benefits and claims $(335,872) -38% $(328,258) $ (7,614) *Amortization of DAC $ 240,377 183% $ 179,391 $ 60,986 46%Acquisition and operating expenses, net ofdeferrals $ 17,345 13% $ 8,088 $ 9,257 7%Segment income before income taxes $ 147,193 29% $ 191,718 $(44,525) -9%* Less than 1%<strong>Primerica</strong> <strong>2010</strong> <strong>Annual</strong> <strong>Report</strong> 93
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Freedom Lives Here 2010 Annual Repo
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A Main Street Company for Main Stre
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North America’s vastmiddle-income
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More than 50 percent of U.S. househ
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We are PrimericaPrimerica is a Main
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Primerica helps familiescreate a fi
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René Turner wasalways told growing
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We teach people how money works.We
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UNITED STATESSECURITIES AND EXCHANG
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CAUTIONARY STATEMENT CONCERNING FOR
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PART IITEM 1.BUSINESSOverviewPrimer
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them reduce and ultimately pay off
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With the support of our home office
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ecognized with the sales representa
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force. We also profile successful s
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• bonuses and other compensation,
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originators (and in some states as
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We organize and manage our business
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premiums that are less per person p
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insurance policies that we underwri
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assistance, has developed a series
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SEC, FINRA and with respect to 529
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they sell insurance policies. Our C
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preceding 12 months, exceed this st
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interest rate risk and business ris
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operational support to its subsidia
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Privacy of Consumer Information. U.
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media. This negative commentary can
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with such laws and regulations, inc
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- Page 89 and 90: pursuant to which we issued to a wh
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- Page 133 and 134: which we are able to reinvest at ou
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(11) Note PayableIn April 2010, we
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Income tax expense (benefit) attrib
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above, plus an additional 7,098 com
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Non-Employee Share-BasedTransaction
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We had arrangements with Citi in re
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Contingent LiabilitiesThe Company i
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ITEM 9. CHANGES IN ANDDISAGREEMENTS
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Members of Our Board of DirectorsTh
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finance, and risk and asset managem
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PART IVITEM 15. EXHIBITS AND FINANC
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10.4 Long-Term Services Agreement d
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10.29 Employment Agreement, dated a
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Schedule ISummary of Investments
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Schedule IICondensed Financial Info
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Schedule IICondensed Financial Info
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101% of the outstanding principal a
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GrossamountSchedule IVReinsurancePR
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Annual MeetingThe annual meeting of