Other distributed product expenses andcommissions. Other distributed productexpenses and commissions decreased $36.5million, or 44%, to $46.2 million for the yearended December 31, 2009 from $82.6 millionfor the year ended December 31, 2008. Thisdecrease resulted primarily from a decline incommissions expense associated with decliningsales of loan products.Goodwill impairment. We recognized a $195million goodwill impairment charge resultingfrom a determination, based on impairmenttesting as of December 31, 2008, thatmaintaining the goodwill balance wasunsupportable in light of the deterioration infinancial markets and weak economic outlookat that time, among other factors.Other unallocated corporate expenses.Other unallocated corporate expensesdecreased $17.4 million, or 23%, to $56.9million for the year ended December 31, 2009from $74.3 million for the year endedDecember 31, 2008. This decrease primarilyreflected the impact of $9.5 million in retentionbonuses paid in 2008, a $2.1 million reductionin incentive compensation and staffing relatedexpenses (including salaries and benefits) in2009, and a $2.0 million reduction in printingcosts due to decreased sales of printing toother Citi affiliates.For additional segment information, see Note 3to our consolidated and combined financialstatements.FINANCIAL CONDITIONInvestmentsWe have an investment committee composedof members of our senior management teamthat is responsible for establishing andmaintaining our investment guidelines andsupervising our investment activity. Ourinvestment committee regularly monitors ouroverall investment results and our compliancewith our investment objectives and guidelines.We use a third-party investment advisor tomanage our investing activities. Our investmentadvisor reports to and is supervised by ourinvestment committee.We follow a conservative investment strategydesigned to emphasize the preservation of ourinvested assets and provide adequate liquidityfor the prompt payment of claims. In an effortto meet business needs and mitigate risks, ourinvestment guidelines provide restrictions onour portfolio’s composition, including limits onasset type, sector limits, credit quality limits,portfolio duration, limits on the amount ofinvestments in approved countries andpermissible security types. We may also directour investment managers to invest some of ourinvested asset portfolio in currencies otherthan the U.S. dollar. For example, a portion ofour portfolio is invested in assets denominatedin Canadian dollars which, at minimum, wouldequal our reserves for policies denominated inCanadian dollars. Additionally, to help ensureadequate liquidity for payment of claims, wetake into account the maturity and duration ofour invested asset portfolio and our generalliability profile.Our invested asset portfolio is subject to avariety of risks, including risks related togeneral economic conditions, market volatility,interest rate fluctuations, liquidity risk andcredit and default risk. Investment guidelinerestrictions have been established in an effortto minimize the effect of these risks but maynot always be effective due to factors beyondour control. Interest rates are highly sensitiveto many factors, including governmentalmonetary policies, domestic and internationaleconomic and political conditions and otherfactors beyond our control. A significantincrease in interest rates could result insignificant losses, realized or unrealized, in thevalue of our invested asset portfolio.Additionally, with respect to some of ourinvestments, we are subject to prepayment and,therefore, reinvestment risk.98 Freedom Lives Here TM
The composition of our invested asset portfoliowas as follows:December 31,<strong>2010</strong> 2009$ % $ %(Dollars in thousands)Fixed-maturity securities, at fair value $ 2,081,361 97% $ 6,378,179 99%Equity securities, at fair value 23,213 1 49,326 *Trading securities, at fair value 22,767 1 16,996 *Policy loans and other invested assets 26,243 1 26,947 *Total investments (1) $2,153,584 100% $6,471,448 100%* Less than 1%(1) Totals may not add due to rounding.The average rating of our fixed-maturityportfolio is single A, with an average durationof approximately 3.6 years. The compositionand duration of our portfolio will varydepending on several factors, including theyield curve and our opinion of the relative valueamong various asset classes. The distribution ofour investments in fixed-maturity securities byrating follows:December 31,<strong>2010</strong> 2009AAA 27% 28%AA 9 10A 22 23BBB 36 32Below investment grade 7 7Not rated * *Total fixed-maturitysecurities (1) 100% 100%Fixed-Maturity Securities and Equity SecuritiesAvailable for Sale. The types of assets in ourportfolio are influenced byvarious state and Canadianlaws that prescribe qualifiedinvested assets. We invest inassets giving consideration tosuch factors as liquidity andcapital needs, investmentquality, investment return,matching of assets andliabilities, and the overallcomposition of the investedasset portfolio by asset typeand creditexposure.The fair value of invested assets, and thereforethe unrealized gains and losses of the assets,are subject to rapidly changing conditions,including volatility of financial markets andchanges in interest rates. Managementconsiders a number of factors in determining ifan unrealized loss is other-than-temporary,including our intent to sell or whether it ismore-likely-than-not we would be required tosell the investment before the expectedrecovery of the cost or amortized cost basis.Net unrealized gains were $157.4 million as ofDecember 31, <strong>2010</strong>, compared with $243.5million as of December 31, 2009. The decline innet unrealized gains was primarily due to thesmaller invested asset portfolio resulting fromthe Citi reinsurance transactions and ourcorporate reorganization.* Less than 1%(1) Totals may not add due to rounding.<strong>Primerica</strong> <strong>2010</strong> <strong>Annual</strong> <strong>Report</strong> 99
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Freedom Lives Here 2010 Annual Repo
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A Main Street Company for Main Stre
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North America’s vastmiddle-income
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More than 50 percent of U.S. househ
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We are PrimericaPrimerica is a Main
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Primerica helps familiescreate a fi
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René Turner wasalways told growing
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We teach people how money works.We
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UNITED STATESSECURITIES AND EXCHANG
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CAUTIONARY STATEMENT CONCERNING FOR
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PART IITEM 1.BUSINESSOverviewPrimer
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them reduce and ultimately pay off
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With the support of our home office
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ecognized with the sales representa
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force. We also profile successful s
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• bonuses and other compensation,
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originators (and in some states as
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We organize and manage our business
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premiums that are less per person p
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insurance policies that we underwri
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assistance, has developed a series
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SEC, FINRA and with respect to 529
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they sell insurance policies. Our C
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preceding 12 months, exceed this st
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interest rate risk and business ris
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operational support to its subsidia
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Privacy of Consumer Information. U.
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media. This negative commentary can
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with such laws and regulations, inc
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and disrupt the economy. Although w
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Our financial strength and credit r
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There are certain risks and uncerta
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Non-Employee Share-BasedTransaction
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We had arrangements with Citi in re
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Contingent LiabilitiesThe Company i
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ITEM 9. CHANGES IN ANDDISAGREEMENTS
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Members of Our Board of DirectorsTh
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finance, and risk and asset managem
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PART IVITEM 15. EXHIBITS AND FINANC
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10.4 Long-Term Services Agreement d
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10.29 Employment Agreement, dated a
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Schedule ISummary of Investments
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Schedule IICondensed Financial Info
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Schedule IICondensed Financial Info
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101% of the outstanding principal a
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GrossamountSchedule IVReinsurancePR
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Annual MeetingThe annual meeting of