In-force book. The following table reflectschanges in our in-force book of term lifeinsurance policies for the periods presented:Year endedDecember 31,Change2009 2008 $ %(Dollars in millions)Face amount in-force, beginningof period $633,467 $632,086 $ 1,381 *Issued face amount 80,497 87,279 (6,782) -8%Terminations and otherchanges (63,769) (85,898) 22,129 -26%Face amount in-force, end ofperiod $ 650,195 $633,467 $16,728 3%* Less than 1%The in-force book increased $16.7 billion, or 3%,to $650.2 billion as of December 31, 2009 from$633.5 billion as of December 31, 2008. Issuedface amount decreased $6.7 billion, orapproximately 8%, due to slightly lower salesforce productivity and lower average size ofpolicies issued. Terminations and other changesdecreased by $22.1 billion. The decrease in thevalue of the Canadian dollar, as measuredagainst the U.S. dollar and as applied to ourtotal book of in-force policies, resulted in a$25.1 billion decrease in terminations and otherchanges, which was partially offset by anincrease in lapses.Net premiums. Net premiums increased$40.2 million, or 3%, to $1.43 billion for theyear ended December 31, 2009 from $1.39billion for the year ended December 31, 2008.<strong>Direct</strong> premiums increased $23.6 million, or 1%,to $2.03 billion for 2009 from $2.01 billion for2008. Of this increase, $30.5 million wasattributable to an increase in the size of thein-force book, partially offset by $6.9 millionattributable to the change in our DAC andreserve estimation approach in 2008. Cededpremiums decreased by $16.6 million, or 3%, to$596.8 million for the year ended December 31,2009 from $613.4 million for the year endedDecember 31, 2008. Ceded YRT premiums,which increase over time with increases in theaging of policies as well as an overall increasein the percentage of the in-force block subjectto YRT reinsurance, were higher by $41.2million. This increase was more than offset bythe ceded premium impact of the DAC and94 Freedom Lives Here TMreserve estimation approach implemented in2008 of $57.8 million.Allocated net investmentincome. Allocated netinvestment incomeincreased $29.5 million, or12%, to $274.2 million forthe year ended December 31,2009 from $244.7 millionfor the year endedDecember 31, 2008. Thisincrease primarily resultedfrom growth in the bookvalue of invested assets andhigher book yield.Other, net. Other, netdecreased $0.7 million, or 2%, to $33.7 millionfor the year ended December 31, 2009 from$34.3 million for the year ended December 31,2008. This decrease was primarily due to lowerreceipts from sales force recruits for licensingrelated fees.Benefits and claims. Benefits and claimsdecreased $335.9 million, or 38%, to $559.0million for the year ended December 31, 2009from $894.9 million for the year endedDecember 31, 2008. Of this decrease,$328.3 million was attributable to the change inour DAC and reserve estimation approachimplemented in 2008. The remaining decreaseof $7.6 million was attributable to lowerreserve increases. The lower reserve increasesresulted from a lower percentage of expectedfuture net premiums needed to fund futureclaims due to our change in DAC and reserveestimation approach in 2008, offset by actualpersistency that was higher than our pricingassumption on older blocks of insurance, whichcaused a greater increase in the reservebalance in 2009.Amortization of DAC. Amortization of DACincreased $240.4 million, or 183%, to $371.7million for the year ended December 31, 2009from $131.3 million for the year endedDecember 31, 2008. This increase was primarilyattributable to the $179.4 million impact of thechange in our DAC and reserve estimationapproach implemented in 2008. The remaining$60.9 million increase resulted from a higherpercentage of net premiums needed to
amortize the higher DAC balance resulting fromthe change in our DAC and reserve estimationapproach in 2008. We also adjusted ourestimation for waiver of premium coverages toreflect additional lapses that occur at the endof the initial level premium period, resulting inan approximately $14 million increase in DACamortization.Acquisition and operating expenses, net ofdeferrals. Acquisition and operatingexpenses, net of deferrals, increased $17.3million, or 13%, to $152.4 million for the yearended December 31, 2009 from $135.0 millionfor the year ended December 31, 2008. Thisincrease was primarily attributable to a $9.0million increase in nondeferrable commissionsrelated to a special incentive compensationpayment to the sales force and an $8.1 millionadjustment in expense allowance accrualsmade in conjunction with the change in DACand reserve estimation approach.Investments and Savings ProductsSegmentYear endedDecember 31,Change2009 2008 $ %(Dollars in thousands)RevenuesCommissions and fees $289,626 $ 374,791 $ (85,165) -23%Other, net 10,514 11,717 (1,203) -10%Total revenues 300,140 386,508 (86,368) -22%ExpensesCommission expenses,including amortization ofDAC 143,000 193,148 (50,148) -26%Other operating expenses 63,736 68,197 (4,461) -7%Total expenses 206,736 261,345 (54,609) -21%Segment income beforeincome taxes $ 93,404 $ 125,163 $ (31,759) -25%<strong>Primerica</strong> <strong>2010</strong> <strong>Annual</strong> <strong>Report</strong> 95
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Freedom Lives Here 2010 Annual Repo
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A Main Street Company for Main Stre
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North America’s vastmiddle-income
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More than 50 percent of U.S. househ
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We are PrimericaPrimerica is a Main
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Primerica helps familiescreate a fi
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René Turner wasalways told growing
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We teach people how money works.We
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UNITED STATESSECURITIES AND EXCHANG
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CAUTIONARY STATEMENT CONCERNING FOR
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PART IITEM 1.BUSINESSOverviewPrimer
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them reduce and ultimately pay off
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With the support of our home office
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ecognized with the sales representa
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force. We also profile successful s
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• bonuses and other compensation,
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originators (and in some states as
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We organize and manage our business
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premiums that are less per person p
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insurance policies that we underwri
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assistance, has developed a series
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SEC, FINRA and with respect to 529
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they sell insurance policies. Our C
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preceding 12 months, exceed this st
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interest rate risk and business ris
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operational support to its subsidia
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Privacy of Consumer Information. U.
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media. This negative commentary can
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with such laws and regulations, inc
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and disrupt the economy. Although w
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- Page 89 and 90: pursuant to which we issued to a wh
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- Page 133 and 134: which we are able to reinvest at ou
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Income tax expense (benefit) attrib
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above, plus an additional 7,098 com
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Non-Employee Share-BasedTransaction
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We had arrangements with Citi in re
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Contingent LiabilitiesThe Company i
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ITEM 9. CHANGES IN ANDDISAGREEMENTS
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Members of Our Board of DirectorsTh
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finance, and risk and asset managem
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PART IVITEM 15. EXHIBITS AND FINANC
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10.4 Long-Term Services Agreement d
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10.29 Employment Agreement, dated a
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Schedule ISummary of Investments
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Schedule IICondensed Financial Info
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Schedule IICondensed Financial Info
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101% of the outstanding principal a
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GrossamountSchedule IVReinsurancePR
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Annual MeetingThe annual meeting of