currently available and amounts expected toemerge over the life of the business. As aresult, the values for assets, liabilities andequity reflected in financial statementsprepared in accordance with GAAP may bedifferent from those reflected in financialstatements prepared under SAP. We cannotpredict whether or when regulatory actionsmay be taken that could adversely affect ourcompany or the operations of our insurancesubsidiaries. Interpretations of regulations byregulators may change and statutes,regulations and interpretations may be appliedwith retroactive effect, particularly in areassuch as accounting or reserve requirements.Canadian law requires the use of CanadianGAAP in the preparation of the financialstatements of our Canadian insurancesubsidiary.State Insurance Guaranty Funds Laws. Undermost state insurance guaranty fund laws,insurance companies doing business thereincan be assessed up to prescribed limits forpolicyholder losses incurred by insolventcompanies. Although we cannot predict withcertainty the amount of any futureassessments, most insurance guaranty fundlaws currently provide that an assessment maybe excused or deferred if it would threaten aninsurer’s own financial strength. In addition,assessments may be partially offset by creditsagainst future state premium taxes. Ourinsurance subsidiaries were assessedimmaterial amounts in each of <strong>2010</strong>, 2009 and2008.Additional Oversight in Canada. TheFinancial Consumer Agency of Canada(“FCAC”) is a Canadian federal regulatory body.It is responsible for ensuring that federallyregulated financial institutions, which include<strong>Primerica</strong> Life Canada, comply with federalconsumer protection laws and regulations,voluntary codes of conduct and their ownpublic commitments. The FinancialTransactions and <strong>Report</strong>s Analysis Centre ofCanada (“FINTRAC”) is Canada’s financialintelligence unit. Its mandate includes ensuringthat entities subject to the Proceeds of Crime(Money Laundering) and Terrorist FinancingAct, which includes <strong>Primerica</strong> Life Canada,comply with reporting, recordkeeping and otherobligations under that act. Our Canadianinsurance subsidiary is also subject to privacylaws under the jurisdiction of federal andprovincial privacy commissioners, anti-moneylaundering laws enforced by the FINTRAC andOSFI, and the consumer complaints provisionsof federal insurance laws under the mandate ofthe FCAC, which requires insurers to belong toa complaints ombud-service and file a copy oftheir complaints handling policy with the FCAC.In connection with the Offering and theTransactions, we entered into an undertakingagreement with OSFI pursuant to which we aresubject to ongoing obligations to provide OSFIwith certain information. In particular, weagreed to provide OSFI with advance notice, ifpracticable, of (i) future debt issuances by usthat are in an amount greater than 20% of ourmarket capitalization (other than refinancingthe $300.0 million Citi note), (ii) any finaldecision by our board of directors that couldresult in a material shift of our primary focuson regulated financial services and (iii) anychange in ownership made by a beneficialowner of more than 5% of our common stock inthe event that our senior managementbecomes aware of that fact. We are alsorequired to provide OSFI with copies of ourSecurities and Exchange Commission (“SEC”)filings, material press releases and access toour senior officers and auditors to discuss anyprudential concerns OSFI may have concerning<strong>Primerica</strong> Life Canada. The following items areexempt from the advance notice commitment:(a) matters subject to confidentiality anddisclosure restrictions imposed bygovernmental authorities and (b) matters thatmanagement, acting in good faith, deems wouldhave an adverse effect on us. The term of theundertaking agreement is two years, subject toan obligation of OSFI and us to negotiate ingood faith sixty days prior to expiration either arenewal or a decision not to renew based on thefinancial condition of <strong>Primerica</strong> Life Canada atthe time of such negotiation.The Minister of Finance (Canada) under theInsurance Companies Act (Canada) approvedour indirect acquisition of <strong>Primerica</strong> LifeCanada. The Minister expects that a personcontrolling a federal insurance company willprovide ongoing financial, managerial or32 Freedom Lives Here
operational support to its subsidiary shouldsuch support prove necessary. The Minister hasrequired us to sign a support principle letterwhich provides, without limiting the scope ofthe support principle letter, that this ongoingsupport may take the form of additional capital,the provision of managerial expertise or theprovision of support in such areas as riskmanagement, internal control systems andtraining. The provision of the support principleletter is intended to ensure that the personcontrolling the federal insurance company isaware of the importance and relevance of thesupport principle in the consideration of theapplication. However, the letter does not createa legal obligation on our part to provide thesupport.In addition to federal and provincial oversight,our Canadian insurance subsidiary is alsosubject to the guidelines set out by theCanadian Life and Health Insurance Association(“CLHIA”). CLHIA is an industry association thatworks closely with federal and provincialregulators to establish market conductguidelines and sound business and financialpractices addressing matters such as salesrepresentative suitability and screening,insurance illustrations and partially guaranteedsavings products.Our Canadian insurance subsidiaries arecurrently in compliance with these laws,regulations and guidelines.Regulation of Investment andSavings ProductsCertain of our U.S. subsidiaries, including PFSInvestments and <strong>Primerica</strong> ShareholderServices, Inc. (“PSS”), are subject to extensivesecurities regulation in the United States. As amatter of public policy, regulatory bodies in theUnited States are charged with safeguardingthe securities and other financial markets andwith protecting investors participating in thosemarkets.PFS Investments is registered as a brokerdealerin all 50 states and with the SEC, and is amember of FINRA. PFS Investments is alsoapproved as a non-bank custodian underInternal Revenue Service (“IRS”) regulationsand, in that capacity, may act as a custodianand/or trustee for certain retirement accounts.Our sales representatives who sell securitiesproducts through PFS Investments (including,in certain jurisdictions, variable annuities) arerequired to be registered representatives ofPFS Investments. All aspects of PFSInvestments’ business are regulated, includingsales methods and charges, trade practices, theuse and safeguarding of customer securities,capital structure, recordkeeping, conduct andsupervision of its employees.The SEC rules and regulations that currentlyapply to PFS Investments and our registeredrepresentatives generally require that we makesuitable investment recommendations to ourcustomers and disclose conflicts of interestthat might affect the recommendations oradvice we provide. The Dodd-Frank Wall StreetReform and Consumer Protection Act of <strong>2010</strong>(the “Dodd-Frank Act”) gave the SEC the powerto impose on broker-dealers a heightenedstandard of conduct (fiduciary duty) that iscurrently applicable only to investmentadvisers. As required by the Dodd-Frank Act,the SEC staff recently submitted a report toCongress in which it recommended that theSEC adopt a uniform fiduciary standard ofconduct. The timing of any future rulemaking isunclear. Additionally, the DOL has proposed arule more broadly defining “fiduciary” underInternal Revenue Code Section 4975. See “RiskFactors — Risks Related to Our Investments andSavings Products Business — If heightenedstandards of conduct or more stringentlicensing requirements, such as those recentlyproposed by the SEC and the DOL, are imposedon us or our sales representatives or sellingcompensation is reduced as a result of newlegislation or regulations, it could have amaterial adverse effect on our business,financial condition and results of operations.”PSS is registered with the SEC as a transferagent and, accordingly, is subject to SEC rulesand examinations.PFSL Investments Canada, our Canadian dealersubsidiary, is registered as a mutual fund dealerin all Canadian provinces and territories and isregulated by the MFDA, as well as all provincialand territorial securities commissions. PFSL<strong>Primerica</strong> <strong>2010</strong> <strong>Annual</strong> <strong>Report</strong> 33
- Page 1 and 2: Freedom Lives Here 2010 Annual Repo
- Page 3 and 4: A Main Street Company for Main Stre
- Page 5 and 6: North America’s vastmiddle-income
- Page 7 and 8: More than 50 percent of U.S. househ
- Page 9 and 10: We are PrimericaPrimerica is a Main
- Page 11 and 12: Primerica helps familiescreate a fi
- Page 13 and 14: René Turner wasalways told growing
- Page 15 and 16: We teach people how money works.We
- Page 19 and 20: UNITED STATESSECURITIES AND EXCHANG
- Page 21 and 22: CAUTIONARY STATEMENT CONCERNING FOR
- Page 23 and 24: PART IITEM 1.BUSINESSOverviewPrimer
- Page 25 and 26: them reduce and ultimately pay off
- Page 27 and 28: With the support of our home office
- Page 29 and 30: ecognized with the sales representa
- Page 31 and 32: force. We also profile successful s
- Page 33 and 34: • bonuses and other compensation,
- Page 35 and 36: originators (and in some states as
- Page 37 and 38: We organize and manage our business
- Page 39 and 40: premiums that are less per person p
- Page 41 and 42: insurance policies that we underwri
- Page 43 and 44: assistance, has developed a series
- Page 45 and 46: SEC, FINRA and with respect to 529
- Page 47 and 48: they sell insurance policies. Our C
- Page 49 and 50: preceding 12 months, exceed this st
- Page 51: interest rate risk and business ris
- Page 55 and 56: Privacy of Consumer Information. U.
- Page 57 and 58: media. This negative commentary can
- Page 59 and 60: with such laws and regulations, inc
- Page 61 and 62: and disrupt the economy. Although w
- Page 63 and 64: Our financial strength and credit r
- Page 65 and 66: There are certain risks and uncerta
- Page 67 and 68: 26). The update revises the definit
- Page 69 and 70: conduct standards prescribed by FIN
- Page 71 and 72: licensing requirements have caused,
- Page 73 and 74: Terrorist Financing Act and its acc
- Page 75 and 76: educing dividends or other amounts
- Page 77 and 78: housed at our Duluth and Roswell, G
- Page 79 and 80: • for dates as of or periods endi
- Page 81 and 82: to and subject to the limitations o
- Page 83 and 84: Field Audit Department from 1993 to
- Page 85 and 86: Securities Authorized for Issuanceu
- Page 87 and 88: ITEM 6.SELECTED FINANCIAL DATA.The
- Page 89 and 90: pursuant to which we issued to a wh
- Page 91 and 92: ecruiting boost we experienced in t
- Page 93 and 94: • Mortality. We use historical ex
- Page 95 and 96: • sales of a higher proportion of
- Page 97 and 98: on quality rating, average life and
- Page 99 and 100: Deferred Policy Acquisition Costs(D
- Page 101 and 102: life insurance processing responsib
- Page 103 and 104:
einsurance agreements impacted the
- Page 105 and 106:
Notes to the Pro Forma Statement of
- Page 107 and 108:
Term Life Insurance Segment ProForm
- Page 109 and 110:
Investments and Savings ProductsSeg
- Page 111 and 112:
We believe that the pro forma resul
- Page 113 and 114:
ecognized in 2008. Excluding the ef
- Page 115 and 116:
amortize the higher DAC balance res
- Page 117 and 118:
Corporate and Other DistributedProd
- Page 119 and 120:
The composition of our invested ass
- Page 121 and 122:
LIQUIDITY AND CAPITALRESOURCESDivid
- Page 123 and 124:
surplus notes, hybrid securities or
- Page 125 and 126:
ITEM 7A. QUANTITATIVE ANDQUALITATIV
- Page 127 and 128:
AssetsPRIMERICA, INC. AND SUBSIDIAR
- Page 129 and 130:
PRIMERICA, INC. AND SUBSIDIARIESCon
- Page 131 and 132:
PRIMERICA, INC. AND SUBSIDIARIESCon
- Page 133 and 134:
which we are able to reinvest at ou
- Page 135 and 136:
with reinsured policies. Ceded poli
- Page 137 and 138:
indemnify and hold the Company harm
- Page 139 and 140:
New Accounting PrinciplesScope Exce
- Page 141 and 142:
immediately contributed back to us
- Page 143 and 144:
The Investment and Savings Products
- Page 145 and 146:
(4) InvestmentsOn March 31, 2010, w
- Page 147 and 148:
The following tables summarize, for
- Page 149 and 150:
The net effect on stockholders’ e
- Page 151 and 152:
The amortized cost and fair value o
- Page 153 and 154:
The roll-forward of credit-related
- Page 155 and 156:
having similar tenors (e.g., sector
- Page 157 and 158:
(5) Financial InstrumentsThe carryi
- Page 159 and 160:
Due from reinsurers includes ceded
- Page 161 and 162:
(8) Intangible Assets and GoodwillT
- Page 163 and 164:
(11) Note PayableIn April 2010, we
- Page 165 and 166:
Income tax expense (benefit) attrib
- Page 167 and 168:
above, plus an additional 7,098 com
- Page 169 and 170:
Non-Employee Share-BasedTransaction
- Page 171 and 172:
We had arrangements with Citi in re
- Page 173 and 174:
Contingent LiabilitiesThe Company i
- Page 175 and 176:
ITEM 9. CHANGES IN ANDDISAGREEMENTS
- Page 177 and 178:
Members of Our Board of DirectorsTh
- Page 179 and 180:
finance, and risk and asset managem
- Page 181 and 182:
PART IVITEM 15. EXHIBITS AND FINANC
- Page 183 and 184:
10.4 Long-Term Services Agreement d
- Page 185 and 186:
10.29 Employment Agreement, dated a
- Page 187 and 188:
Schedule ISummary of Investments
- Page 189 and 190:
Schedule IICondensed Financial Info
- Page 191 and 192:
Schedule IICondensed Financial Info
- Page 193 and 194:
101% of the outstanding principal a
- Page 195 and 196:
GrossamountSchedule IVReinsurancePR
- Page 197 and 198:
Annual MeetingThe annual meeting of