on a regular basis. Additionally, this group offunds has products in diversified asset classesand varied investment styles, and many of themanagers of these funds have tradingoperations on multiple continents. We believethis group of select asset management firmsprovides funds that generally meet theinvestment needs of our clients. During <strong>2010</strong>,three of these fund families (Legg Mason,Invesco and American Funds) accounted for inthe aggregate approximately 84% of ourmutual fund sales in the United States. LeggMason and Invesco each have large wholesalingteams that support our sales force indistributing their mutual fund products. Wehave selling agreements with each of thesefund companies, as well as with approximately40 other companies. Our selling agreementswith Legg Mason, Invesco and American Fundsall have indefinite terms and provide fortermination at will. Each of these agreementsauthorizes us to receive purchase orders forshares of mutual funds or similar investmentsunderwritten by the fund company and to selland distribute the shares on behalf of the fundcompany. All purchase orders are subject toacceptance or rejection by the relevant fundcompany in its sole discretion. Purchase ordersreceived by the fund company from us areaccepted only at the then-applicable publicoffering price for the shares ordered (the netasset value of the shares plus an applicablesales charge). For sales of shares that weinitiate, we are paid commissions based uponthe dollar amount of the sales and earnmarketing and distribution fees, or 12b-1 fees,on mutual fund products sold based on assetvalues in our client accounts. Pursuantto agreements with Legg Mason, Invesco, andother fund companies, we also receive, asconsideration for our retail distribution channeland mutual fund sales infrastructure, a mutualfund support fee based on one or more of thefollowing: a percentage of fund sales, apercentage of the value of our clients’ assets inthe funds, or an agreed upon fixed amount.In Canada, our sales representatives offer<strong>Primerica</strong>-branded Concert Series funds,which accounted for 55% of our Canadianmutual fund product sales in <strong>2010</strong>. OurConcert Series of funds are six different assetallocation funds with varying investmentobjectives ranging from fixed income toaggressive growth. Each Concert Series fundis a fund of funds that allocates fund assetsamong equity and income mutual funds of AGFFunds, a major asset management firm inCanada. The asset allocation within eachConcert Series fund is determined on acontract basis by Legg Mason. The principalnon-proprietary funds that we offer our clientsin Canada are funds of AGF Funds, Mackenzieand Invesco Trimark. Sales of thesenon-proprietary funds accounted for 36% ofmutual fund product sales in Canada in <strong>2010</strong>.Like our U.S. fund family select list, the assetmanagement partners we have selected inCanada have a diversified offering of stock,bond and money market funds, includingdomestic and international funds with a varietyof investment styles.A key part of our investment philosophy for ourclients is the long-term benefits of dollar costaveraging through systematic investing. Toaccomplish this, we assist our clients byfacilitating monthly investment into theirinvestment account by bank draft against theirchecking accounts. Qualified retirement plansaccounted for 57% and 71% of the clientaccount assets for which we served as nomineein the United States and Canada, respectively,as of December 31, <strong>2010</strong>. Our highconcentration of retirement plan accounts andour systematic savings philosophy arebeneficial to us as these accounts tend to havelower redemption rates than the industry and,therefore, generate more recurring asset-basedrevenues.Variable Annuities. Our licensed salesrepresentatives in the United States alsodistribute variable annuities underwritten andprovided by two MetLife insurance companies.Variable annuities are insurance products thatenable our clients to invest in accounts withattributes similar to mutual funds, but also havebenefits not found in mutual funds, includingdeath benefits that protect beneficiaries frommarket losses due to a market downturn andincome benefits that guarantee future incomepayments for the life of the policyholder(s).MetLife bears the insurance risk on the variableannuities that we distribute. MetLife, with our22 Freedom Lives Here
assistance, has developed a series of privatelabel annuity products specifically designed tomeet the needs of our clients.In connection with MetLife’s acquisition of TheTravelers Life and Annuity Company, weentered into a selling agreement pursuant towhich MetLife, as the successor to TheTravelers Life and Annuity Company, has theright to supply us certain annuity and otherinsurance products during a ten-year termending June 30, 2015. Based on a letter ofintent dated October 29, <strong>2010</strong>, whichcontemplates an amendment to the sellingagreement, MetLife has the right to be theexclusive provider of the variable annuityproducts that we distribute in the United Statesand Puerto Rico until June 30, 2013. FromJuly 1, 2013 through June 30, 2015, theagreement provides MetLife with thenon-exclusive right to supply us certain variableannuity products that we offer in the UnitedStates and Puerto Rico. As a non-exclusiveprovider of our variable annuity productsduring the last two years of this agreement,MetLife is entitled to have the same access toour sales force as we provide any other supplierof a comparable annuity product. If, prior toJuly 1, 2012, we expand our product offerings toinclude new (i) private label variable lifeinsurance or variable annuity products or(ii) life insurance or annuity products to be soldon an exclusive basis (other than the types oflife insurance and annuity products that wedistributed on July 1, 2005), MetLife has theright to make a proposal to supply us with thesenew products. While we have discretion todetermine the criteria for selecting theprovider(s) of these new products, if MetLifeproposes to provide us with these newproducts, we have agreed to select MetLife asour provider of these products if MetLife’sproposal, taken as a whole, compares as well asthe most favorable proposal we receive fromother potential providers of these products.Segregated Funds. In Canada, we offersegregated fund products, which are brandedas our Common Sense Funds TM , that have someof the characteristics of our variable annuityproducts distributed in the United States. OurCommon Sense Funds TM are underwritten by<strong>Primerica</strong> Life Canada and offer our clients theability to participate in a diversified managedinvestment program that can be opened for aslittle as C$25. The investment objective ofsegregated funds is long-term capitalappreciation combined with some guarantee ofprincipal. Unlike mutual funds, our segregatedfund product guarantees clients at least 75% oftheir net contributions (net of withdrawals) atthe earlier of the date of their death or at thesegregated fund’s maturity date, which isselected by the client. The portfolio consists ofboth equities and bonds with the equitycomponent consisting of a pool of large capCanadian equities and the bond componentconsisting of Canadian federal governmentzero coupon treasuries. The portion of thesegregated fund portfolio allocated to zerocoupon treasuries are held in sufficient quantityto satisfy the guaranties payable at thematurity date of the segregated fund. As aresult, our potential exposure to market risk isvery low as it comes from the guaranteespayable upon the death of the client prior tothe maturity date. With the guarantee level at75% and in light of the time until the scheduledmaturity of our segregated funds contracts, wecurrently do not need to allocate any corporatecapital as reserves for segregated fundcontract benefits.Many of our Canadian clients invest insegregated funds through a registeredretirement savings plan (“RRSP”), which issimilar to an IRA in the United States in thatcontributions are made to the RRSP on apre-tax basis and income is earned on atax-deferred basis. Our Common Sense Fundsare managed by AGF Funds, one of Canada’sleading investment management firms, and aleading provider of our mutual fund products.Fixed Annuities. In an effort to expand theproduct offerings for our Investment andSavings Products segment, in July <strong>2010</strong> webegan offering four fixed annuitiesunderwritten by MetLife. Two of the products, aflexible premium deferred annuity and a fixedpremium deferred annuity, are designed forlong-term retirement savings and pay aguaranteed fixed interest rate for a specifiedperiod of time. We also began offering a singlepremium immediate annuity that, in return for asingle premium payment, offers the owner a<strong>Primerica</strong> <strong>2010</strong> <strong>Annual</strong> <strong>Report</strong> 23
- Page 1 and 2: Freedom Lives Here 2010 Annual Repo
- Page 3 and 4: A Main Street Company for Main Stre
- Page 5 and 6: North America’s vastmiddle-income
- Page 7 and 8: More than 50 percent of U.S. househ
- Page 9 and 10: We are PrimericaPrimerica is a Main
- Page 11 and 12: Primerica helps familiescreate a fi
- Page 13 and 14: René Turner wasalways told growing
- Page 15 and 16: We teach people how money works.We
- Page 19 and 20: UNITED STATESSECURITIES AND EXCHANG
- Page 21 and 22: CAUTIONARY STATEMENT CONCERNING FOR
- Page 23 and 24: PART IITEM 1.BUSINESSOverviewPrimer
- Page 25 and 26: them reduce and ultimately pay off
- Page 27 and 28: With the support of our home office
- Page 29 and 30: ecognized with the sales representa
- Page 31 and 32: force. We also profile successful s
- Page 33 and 34: • bonuses and other compensation,
- Page 35 and 36: originators (and in some states as
- Page 37 and 38: We organize and manage our business
- Page 39 and 40: premiums that are less per person p
- Page 41: insurance policies that we underwri
- Page 45 and 46: SEC, FINRA and with respect to 529
- Page 47 and 48: they sell insurance policies. Our C
- Page 49 and 50: preceding 12 months, exceed this st
- Page 51 and 52: interest rate risk and business ris
- Page 53 and 54: operational support to its subsidia
- Page 55 and 56: Privacy of Consumer Information. U.
- Page 57 and 58: media. This negative commentary can
- Page 59 and 60: with such laws and regulations, inc
- Page 61 and 62: and disrupt the economy. Although w
- Page 63 and 64: Our financial strength and credit r
- Page 65 and 66: There are certain risks and uncerta
- Page 67 and 68: 26). The update revises the definit
- Page 69 and 70: conduct standards prescribed by FIN
- Page 71 and 72: licensing requirements have caused,
- Page 73 and 74: Terrorist Financing Act and its acc
- Page 75 and 76: educing dividends or other amounts
- Page 77 and 78: housed at our Duluth and Roswell, G
- Page 79 and 80: • for dates as of or periods endi
- Page 81 and 82: to and subject to the limitations o
- Page 83 and 84: Field Audit Department from 1993 to
- Page 85 and 86: Securities Authorized for Issuanceu
- Page 87 and 88: ITEM 6.SELECTED FINANCIAL DATA.The
- Page 89 and 90: pursuant to which we issued to a wh
- Page 91 and 92: ecruiting boost we experienced in t
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• Mortality. We use historical ex
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• sales of a higher proportion of
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on quality rating, average life and
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Deferred Policy Acquisition Costs(D
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life insurance processing responsib
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einsurance agreements impacted the
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Notes to the Pro Forma Statement of
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Term Life Insurance Segment ProForm
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Investments and Savings ProductsSeg
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We believe that the pro forma resul
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ecognized in 2008. Excluding the ef
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amortize the higher DAC balance res
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Corporate and Other DistributedProd
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The composition of our invested ass
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LIQUIDITY AND CAPITALRESOURCESDivid
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surplus notes, hybrid securities or
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ITEM 7A. QUANTITATIVE ANDQUALITATIV
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AssetsPRIMERICA, INC. AND SUBSIDIAR
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PRIMERICA, INC. AND SUBSIDIARIESCon
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PRIMERICA, INC. AND SUBSIDIARIESCon
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which we are able to reinvest at ou
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with reinsured policies. Ceded poli
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indemnify and hold the Company harm
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New Accounting PrinciplesScope Exce
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immediately contributed back to us
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The Investment and Savings Products
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(4) InvestmentsOn March 31, 2010, w
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The following tables summarize, for
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The net effect on stockholders’ e
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The amortized cost and fair value o
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The roll-forward of credit-related
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having similar tenors (e.g., sector
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(5) Financial InstrumentsThe carryi
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Due from reinsurers includes ceded
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(8) Intangible Assets and GoodwillT
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(11) Note PayableIn April 2010, we
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Income tax expense (benefit) attrib
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above, plus an additional 7,098 com
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Non-Employee Share-BasedTransaction
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We had arrangements with Citi in re
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Contingent LiabilitiesThe Company i
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ITEM 9. CHANGES IN ANDDISAGREEMENTS
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Members of Our Board of DirectorsTh
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finance, and risk and asset managem
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PART IVITEM 15. EXHIBITS AND FINANC
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10.4 Long-Term Services Agreement d
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10.29 Employment Agreement, dated a
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Schedule ISummary of Investments
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Schedule IICondensed Financial Info
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Schedule IICondensed Financial Info
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101% of the outstanding principal a
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GrossamountSchedule IVReinsurancePR
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Annual MeetingThe annual meeting of