Akademiska Hus Annual Report

Business concept, visions and objectivesAkaVision – overall strategiesAkaVisionThe most important control document at Akademiska Hus isAkaVision. The executive management, with broad-based supportwithin the organisation, lay down the business concept as well asstrategies, corporate culture and key figures within four sub-areas:marketing, profitability, properties/sustainability and empowermentand leadership.AkaVision is the overall policy document and describes the waywe should work, deal with customers and manage our assets.MissionThe owner’s mission and the primary task of Akademiska Hus is “tooffer universities and colleges suitable buildings for education andresearch”. The Company will also have responsibility as manager fortaking advantage of the major economic and cultural values in thebuildings.Business concept and visionAkademiska Hus shall be Sweden’s leading property company increative, purpose-designed environments for higher education andresearch.The key words in AkaVision are creativity, attractiveness, longtermthinking, profitability and efficiency.StrategiesThe Group works with strategies within four sub-areas: marketing,profitability, properties/sustainability and empowerment andleadership.MarketingWe operate throughout the country in a number of larger towns andcities with advanced knowledge and research activities. We areendeavouring to be the leading player in a balanced local market.Through local presence and external monitoring we are developingour knowledge of existing and potential customers and offer competitivesolutions that include both premises and service.We work actively through consistent uniform external and internalcommunication to disseminate knowledge about AkademiskaHus, strengthen our brand name and create an understanding ofoperations among customers, employees, interested parties andowners.Our customers are:• universities and colleges• research institutes and research-intensive companies, authoritiesand other organisations that have a strategic link to our campusesand which contribute to creating an attractive totality.Akademiska Hus shall• create inspirational environments for our customers and in doingso contribute to reinforcing Sweden as a nation of knowledge.• be the most attractive property company for both customersand employees by focusing on ongoing improvement.• through long-term thinking in our ownership create propertymanagement that is forward thinking and flexible and providesthe customers with the service they are seeking.• create growth in value through good profitability and long-termproperty development.• offer the most cost-effective solutions and act in a businesslikemanner in open competition.ProfitabilityWe strive to achieve good profits, economic sustainability and financialcapacity.We run cost-effective operations with ongoing improvementand we can offer competitive rents and a range of services.Properties and sustainabilityWe develop campuses and buildings which are competitive in thelong-term and we manage these in an efficient and environmentallyadapted way with consideration given to the customers’ operations.We build and acquire for long-term ownership and in-housemanagement of properties.Return on equity, % Net operating profit, SEK m Profit before tax, SEK m353,50010,00030253,0002,5008,000202,0006,000151,5004,0001051,0005002,000020032004200520062007020032004200520062007020032004200520062007OutcomeTargetOutcomeTargetOutcomeTarget Akademiska Hus Annual Report 2007 | Business concept, visions and objectives