ISSN No - RBS

• Mulhern, F., and Leone, R., 1991. ImplicitPrice Bundling of Retail Products: A MultiproductApproach to Maximizing StoreProfitability. Journal of Marketing. 55(October), 63-76.• Mason, J., Mayer, M., and Ezell, H., 1994.Retailing, fifth edition. Illinois: Irwin.• Marketing Management, Philip Kotler,12thedition, pg 504• Madaan K V S, Fundamentals ofRetailing,6th edition, Tata McGraw Hill ,pp 46-47.• Retailing Management, Levy, Michael andWeitz Barton A.,6thedition• Solgaard, H. S. and Hansen, T. (2003), AHierarchical Bayes Model of Choice betweenSupermarket Formats, Journal of retailingand Consumer Services, 10, 169-180.• The North American IndustryClassification System (NAICS),www.census.gov/naics• Pankaj K P Shreyaskar,Sarvekshana(2006) Unorganized Sectorand its contribution in India, , Journal ofthe National Sample Survey Organization,89th issue Vol. XXVI No 2,• Walters, R., 1991, Assessing the Impact ofRetail Price Promotions on ProductSubstitution, Complementary Purchase,and Inter-store Sales Displacement.Journal of Marketing. 55 (April), 17-28APPENDIX-IQuestionnaireName of respondent:Gender:Age: 18-25 25-35 35-45 45-60 >60Educational Qualification:City:Give your comment on the following statementsas per the 5-itmes Likert Scale as below.• Strongly disagree, 2. Disagree, 3. Neitheragree nor disagree, 4. Agree, 5. Strongly agree• You prefer to shop at stores where productsare never out of stock (even in late hours).• You prefer neighbourhood stores to shopFood & Grocery items.• You visit the stores which advertiseregularly.• You would prefer a shop where variety ismore.• You prefer home delivery of Food & Groceryitems.• You prefer to shop at stores recommended byyour friends and relatives.• You prefer shopping at stores wheresalespeople are helpful.• The products available during discountoffers are not of good quality.• You would like to shop in comfortable airconditioned environment.• You would prefer a store that keepseverything you need under one roof.• You avoid shopping at stores withinsufficient parking spaces.• You avoid shopping at stores which are overcrowed.• You prefer to shop at stores which offerreturn and replacement policy.• You prefer to shop at stores which are opentill late hours and on weekends.• You like to shop at stores where products areeasy to locate.• You like to shop at stores where displays areattractive.• You prefer to shop at stores which are cleanand hygienic.• You love to shop from stores which giveattractive discount offers.• Availability of trolleys and baskets makesyour shopping easy.• You prefer going to stores which have manybilling counters for a faster check out.• You love to shop at stores where there is somegood music and soothing colours on walls.• You love to shop at stores where there issufficient lighting.[ 128 ] Rai Management Journal