ISSN No - RBS

Restaurant Industry in Ghaziabad, IndiaGunjan Malhotra*The industrial sector of any State is the backbone of its progress and growth and the restaurants industryis not an exception. With the upcoming of the MNC in the restaurant industry in India a new kind ofcompetition has started both in Delhi and NCR region. In this paper an attempt has been made to see thenature and working of the restaurants industry in Ghaziabad. The paper only covers the suppliers viewpoints about this industry and what makes them to stay in the business. The different kinds of competitionthey are facing and what they think that their customer wants. While answering these issues we find thatbeing the NCR region people in Ghaziabad like travelling to Delhi on the weekends and thus therestaurants in Ghaziabad are not much developed or upto the standard as desired by the people. There aremany restaurants which opened in the last five years which are able to attract the customers simply byproviding and understanding the needs and desire of their respective customers. The study recommendsthat these restaurants should provide more promotional measures to their customers so as to attract themon the weekdays as well.Keywords: Restaurant industry, customer and business.I INTRODUCTIONThe opening of the Indian economy tothe outside world has encouragedmany multinational corporations toenter it’s economy in a big way. Thishas accelerated the pace of economicgrowth. These globalisation andprivatisation polices have broughtmajor changes in the consumptionpatterns of the citizens. There hasbeen an increase in demand forvarious products in the economy andthe earning capacities also changed.This led to the increase in thedisposable income of households.Moreover the considerable change hasbeen noticed in the lifestyles ofconsumers who are now willing to eatout more than ever before. The majorrestaurants players that entered the*Assistant Professor, Institute of Management Technology, IMT,Ghaziabad, IndiaIndian markets at that time wereMcDonalds, Pizza Hut, KFC etc toexploit the opportunities offered byeconomic boom and expandingmarkets. The existing Indianrestaurants like Nirula, Sagar Ratnaetc were giving competition toMcDonalds, Pizza Hut and KFC andare expanding at a fast pace.Restaurateurs are scrambling to opennew outlets, create cheerful, brightinteriors to build customers loyalty ina fiercely competitive market.Various studies have been conductedto analyse the trend of the restaurantsand the feasibility and likeability ofthe consumers to utilise the same. Theup gradation of the Indian states hasboosted the tourism industry whichfurther led to the opening up of manyThe opening of theIndian economy tothe outside worldhas encouragedmany multinationalcorporations to enterit’s economy in a bigway.December 2010 Vol. 7, Issue 2[ 47 ]