ISSN No - RBS

The research was interested to knowhow organisations viewed employeeneeds in relation to a hierarchyscale as defined by Maslow. Themost highly ranked need was social,which came top of the poll formanufacturing and service sectorsand second for other sectors. Thesecond most important need wasesteem, but there was no realconsensus on this and each sectorrated it differently. Interestingly thesafety need was ranked third overall,but manufacturing rated this muchlower than the service and othersectors. There seemed to be generalagreement that self actualisationneeds ranked fourth and physiologicalneeds ranked fifth in terms ofimportance (see Table 1 for details).To further analyse the pattern shownfrom the employee needs question,respondents were asked to rank theimportance of a number ofmotivational factors. Whilstrespondents listed a range of “other”factors as important, the resultsrevealed a general trend towardsregarding company policies and jobsecurity to be most important. Withinthe mid-scale responses, the threesectors revealed importantdistinctions. Manufacturing ratedgood conditions of work as high. Incontrast the service sector ratedpromotion and growth prospects ashigh and finally the other sectorsrated freedom at work as high (see Fig3).Needs of Employees in the OrganisationScoresNeedsManufacturing Service OthersMin Max RangeAvg.Avg.Avg.Score Min Max Range Score Min Max Range ScorePhysiologicalneeds3 2 1 2 5 1 4 2.7 1 5 4 3Safety needs 1 4 3 2.4 1 5 4 3.4 3 5 2 4Social Needs 1 5 4 3.8 1 5 4 3.7 1 5 1 4Esteem needs 1 5 4 3.6 1 4 3 2.9 2 5 3 4.5SelfActualisation1 5 4 3.2 1 5 4 2.7 2 5 3 3.5Table 1: Needs of Employees in the Organisation (In Scores)[ 40 ] Rai Management Journal