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SAMPLE Q – RATING TABLETO BE FILLED BY RESPONDENTSQ. 1) Have you heard of the celebrity/ Are you familiar with this celebrity?Q. 2) Tick any one – Rate them :a) One of my Favourites (b) Very Good (c) Good (d) Fair (e) PoorNAMEQ.1 –Have youHeard?Yes/<strong>No</strong>One of myfavouritesVeryGood Fair PoorGoodShah Rukh KhanAmir KhanAmitabh BachchanSachin TendulkarAishwarya Rai BachchanSourav GangulyM.S. DhoniIrfan PathanPriyanka ChopraAbhishek BachchanPreity ZintaKareena KapoorKatrina KaifYuvraj SinghRahul DravidDeepika PadukoneRanbir KapoorSushmita SenIshant SharmaVirendra Sehwag[ 32 ] Rai Management Journal
REFERENCESBOOKS –• Cloe, E. Kenneth; Baack, Donald, IntegratedAdvertising, Promotion, and MarketingCommunications, Pearson Prentice Hall,2007.• Shah, Kruti; D’ Souza, Alan, Advertisingand Promotions: An IMC Perspective, TataMcGrawHill, 2009.• Belch, E. George; Belch, A. Michael,Advertising and Promotion: An IntegratedMarketing Communications Perspective,Tata McGrawHill, 2003.• Kotler, Philip, Marketing Management,Prentice Hall, 2003.• Hawkins, I. Del; Best, J. Roger; Coney, A.Kenneth; Mookerjee, Amit, ConsumerBehaviour: Building Marketing Strategy,Tata McGrawHill, 2004.WEBSITES –• http://www.bdnews24.com/details.php?id=57522&cid=26• http://www.indianexpress.com/oldStory/41124/• http://en.wikipedia.org/wiki/Q_Score• http://www.indiantelevision.com/tamadex/y2k8/sep/tam38.phpDecember 2010 Vol. 7, Issue 2[ 33 ]
Page 1: RaiManagementJournalAn Initiative o
Page 4 and 5: From the Editor’s DeskIt gives me
Page 6 and 7: Training Delivery and Methodology i
Page 8 and 9: The work force ofan organizationbec
Page 10 and 11: Choice of trainingand delivery meth
Page 12 and 13: Research studies ofmemory following
Page 14 and 15: Table -3: Perception of employees r
Page 16: Table -5: Perception of employees r
Page 19 and 20: Table -8: Perception of employees r
Page 21 and 22: Reference• Bhatia, S.K (1989).
Page 23 and 24: celebrity. Keeping these two things
Page 25 and 26: Figure IIFigure IIIDecember 2010 Vo
Page 27 and 28: • The Pepsi Campaign after theInd
Page 29 and 30: Table showing PERCENTAGE OF FAMILIA
Page 31 and 32: NAMETable showing PERCENTAGE OF Q-S
Page 33: and Irfan Pathan have beenranked at
Page 37 and 38: sations moving forward?In order to
Page 39 and 40: When studying the essentials of ano
Page 41 and 42: The effectiveness of the currentmot
Page 43 and 44: Fig.3: Ranking of Motivational Fact
Page 46 and 47: It seems clear thatIndian organisat
Page 48 and 49: • Kumar, N. (2001) Soft Ware Indu
Page 51 and 52: table 1. On an average, restaurants
Page 53 and 54: is also a major factor which effect
Page 55 and 56: careful analysis of the market ands
Page 57 and 58: Table 5: Size of the restaurants in
Page 59 and 60: Table 12: Strategy for promoting re
Page 62 and 63: ...there will be atextile boom inIn
Page 64 and 65: apparel industry, be it export ordo
Page 67 and 68: It is clear from table 5 that solep
Page 69 and 70: Table 8: Ranking of various problem
Page 71 and 72: It is evident from table 10 that th
Page 73 and 74: Table 12 shows that the respondents
Page 75 and 76: to more than 100 countries worldwid
Page 77 and 78: An Empirical Study on Indian Health
Page 79 and 80: Table-1: Gross Premium from Busines
Page 81 and 82: On August 15, 2007, the PrimeMinist
Page 83 and 84: data collected from the respondents
Page 85 and 86:
Profile, purpose and investingpract
Page 87 and 88:
The Percentage Rank Analysis isappl
Page 89 and 90:
Based on the Average PercentageAnal
Page 91 and 92:
OBJECTIVE-3:To study the factors th
Page 93 and 94:
FUTURE CHANGEEXPECTEDAt present whe
Page 95 and 96:
Random walks in stock market prices
Page 97 and 98:
eported forsome indices.Kok and Lee
Page 99 and 100:
SAMPLEFrom the list of Oil and Gas
Page 101 and 102:
• Barnes, P. (1986) Thin trading
Page 103 and 104:
Thus, this paper has incorporateddi
Page 105 and 106:
hypotheses of the information conte
Page 107 and 108:
The present study addresses itsobje
Page 109 and 110:
Deviations are similarly compared i
Page 111 and 112:
The remaining banks did not show an
Page 113 and 114:
at this time the Telecom sector had
Page 115 and 116:
constant dividend every year on the
Page 118 and 119:
Organized retail canbe defined as a
Page 120 and 121:
In the midst of the unorganised ret
Page 122 and 123:
convenience are some of majorattrib
Page 124 and 125:
STATISTICAL ANALYSESThe 475 usable
Page 126 and 127:
The Table 4 gives the 6 extracted f
Page 128 and 129:
The most significant factor thatdet
Page 130 and 131:
• Mulhern, F., and Leone, R., 199
Page 132 and 133:
carefully/exactly identified group
Page 134 and 135:
interaction effects. Variations in
Page 136 and 137:
eduction, indicating that the decli
Page 138 and 139:
Rs.10000 to Rs.20000 prefer maligai
Page 140 and 141:
Table 6: Reason for purchasing at a
Page 142 and 143:
Table 9: Monthly income and frequen
Page 144 and 145:
Once “time spent” by the users
Page 146 and 147:
Out of 200 respondents 111responden
Page 148 and 149:
etail stores are facing.VII. PREFER
Page 150 and 151:
From table 22 it can be inferred th
Page 152 and 153:
Role of Relationship in Pharmaceuti
Page 154 and 155:
Wholesaler, animportantmiddleman fo
Page 156 and 157:
... a medicalrepresentative needsto
Page 158 and 159:
ole in selling the products. And74(
Page 160 and 161:
On the Basis ofQualificationOut of
Page 162 and 163:
Figure 7Figure 8[ 160 ] Rai Managem
Page 164 and 165:
Empirical Study On PerformanceMeasu
Page 166 and 167:
these non- productive assets wasalm
Page 168 and 169:
Tools for Analysis:First of all the
Page 170 and 171:
... the commonstrength of theplasti
Page 172 and 173:
adversely. Thus the common problems
Page 174 and 175:
• Nimbalkar .B. Chairman & Managi
Page 176 and 177:
Customersatisfaction and theservice
Page 178 and 179:
The tourismindustry of Indiahas exp
Page 180 and 181:
The hotel industryof India is one o
Page 182 and 183:
Reichheld and sche(2000) embracedth
Page 184 and 185:
Customersatisfaction is verycrucial
Page 186 and 187:
2010 and 2020 respectively whichcal
Page 188 and 189:
• Zineldin, m. (1999), ``explorin
Page 190:
RNI NO.: DELENG/2004/12383Printed a
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ISSN No - RBS

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