ISSN No - RBS

etail stores are facing.VII. PREFERRED ITEMSOnce it is decided to establish anorganized retail store, the nextimportant question is what are theitems to be kept in the store? This canbe decided by identifying items whichare frequently purchased by thecustomers.Table 20 indicates that 70 percent ofthe respondents purchase fresh fruitsand vegetables. The vegetables aremore frequently used items. Most ofthe people have the habit of buyingvegetables in the organized store.Therefore the new store should dealwith vegetables because most of thepeople are buying vegetables at thesame time very frequently. The peopleare also having the habit of buyingbakery items, grocery items andcleaning aids very frequently. Around76 percent of the people do not buyprocessed foods very frequently fromorganized retail store.Table 19: Satisfaction level of Respondents on Store attributesHighly Satisfied Neutral Not SatisfiedParking 38 37.5 12.5Availability of Products 53.5 33.5 1.0Staff Co-operation 38.5 41.5 8Discounts and Offers 11 56.0 21Home delivery 14.5 36 37.5Location 32.5 39.5 16Table 20: Items frequently purchased by respondentsItems Purchase (%) Not purchase (%) RankFresh fruits and vegetables 70 30 IBakery items 61.5 38.5 IIGrocery items 52 48 IIICleaning aids 52 48 IVDairy items 47.5 52.5 VGeneral merchandise 44 56 VIBeverages 42 58 VIIFrozen food 31.5 68.5 VIIIProcessed food 24 76 IX[ 146 ] Rai Management Journal