ISSN No - RBS

Profile, purpose and investingpractices of the customersBased on the percentage analysis, thefollowing are the outcome:• 68% of the respondents are malerespondents and their age group isbetween 25 and 50 years• 51% of the respondents’ educationis at the college level.• 50% of the respondents comeunder employed category• 40% of the respondents monthlyincome of the family is aboveRs.30,000 and majority (47%)number of earning members in thefamily is 2 members.• 60% of the respondents are undera nuclear family and 71% aremarried.• 84% of the respondents family sizeconstitutes 4 members.• 72% of the respondents have takenpolicy in private health insurancecompanies.Based on the percentage rank analysisthe following is the outcome:Chart-1: Average Rank Analysis – Purpose of taking Health Insurance Policy(in %)December 2010 Vol. 7, Issue 2[ 83 ]