ISSN No - RBS

From the Editor’s DeskIt gives me great pleasure to present the secondvolume of Rai Management Journal,this season. This year, global economyseems to have expanded after a recent shock. IndianEconomy however, felt the blow of global economicrecession and the real economic growth has seen asharp fall followed by the lower exports, capital outflowand corporate restructuring. There are a lot ofchallenges which the growing economies face in therealms of basic necessities in life. The growth of theIndian economy in the recent past and the compulsionto sustain it is has forced the Indian governmentto accelerate the process of developing all the branchesof the Indian education system. Consequently, thesubject of Management has assumed the most relevantimportance in emerging economies of theStates.Management education in India is fast undergoinga radical change. The two current developmentssweeping India, namely liberalization and globalization,have had a considerable impact on managementeducation. When we talk about management education,we are basically referring to the shaping up of astudent to develop the competency and capabilityeither as an intrapreneur (to join and help an organizationto grow) or as an entrepreneur (to establishand grow one's own organization). This capabilitymeans developing the will & skill to contribute forSelf reliance and self sustenance in nation buildingand only stronger nations can withstand the tale oftime. India, with its plurality and paradoxes, hasnever ceased to fascinate. And education in India isonly one among various other elements that havecaptured the attention of the world. Various othercountries in the world are amazed by the quality ofsome of the human resources that the Indian educationsystem has produced. Therefore, it becomes veryimportant for different stakeholders to unite andfocus on developing various sectors.Through this journal, we attempt to showcaseemerging sectors which range from education, environment,health care, transport, manufacturingand service areas. It is important to document andspark a debate on areas focused on management incontext of emerging geographies. The key focuswould however be the emerging sectors andresearch which discusses application and usabilityin societal or consumer context whether individualor industrial. The aim is to serve as a channel forsharing of knowledge through compendium ofpapers that will subsequently form a repository ofknowledge for our future generations.The mission of Rai Management Journal is toprovide a forum for the sharing of the academic,theoretical, and practical research that may impacton the development of the management discipline.Original research, replicated research, and integrativeresearch activities are encouraged for reviewsubmissions. Manuscripts which focus upon empiricalresearch, theory, methodology, and review of abroad range of management topics are stronglyencouraged. Submissions are encouraged from bothacademic and practitioner communities.We are indeed very grateful to the contributorsfor sending in their papers which reflect prolificand creative thoughts, ideas, opinions and beliefsthat will certainly conjure up and stimulate professionalthinkers to weigh and evaluate thesethought provoking contributions.My appreciation always goes to the members ofthe Editorial Board, and the authors whose havesignificantly contributed to the growth of RaiManagement Journal. Without their continuoussupport, it would have been impossible for RaiManagement Journal to reach such heights. A veryspecial note of thanks goes to the Associate Editorswho are extra-ordinary academicians and thesource of my strength and encouragement. Finally,I am thankful to the management and the colleagueswho have shown interest in the journal.It is my hope that there will be subsequentissues devoted to varied topics in management thatwould undoubtedly have an enormous impact onour institutions’ ability to improve the quality oflife for all.Suggestions and criticisms are always welcome.You can reach us at raijournal@rbs.edu.inDr Sheetal KaulEditor[ 2 ] Rai Management Journal