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eduction, indicating that the declinein retail wages reflect a reduction inlabor market rents.James Ullmer, (2006 ) developed apredictive model to ascertain thesuitability of local retail markets tosupport new business locations as aprerequisite to designing effectivedevelopment strategies. This paperhas explored the feasibility for theestablishment of new retailenterprises in the twenty-threecounties of Western <strong>No</strong>rth Carolina.This paper has used a unique methodinvolving ZIP codes to identify fiftytwodistinct markets. The touristdemand index is developed by usingvisitor information. The number ofactual business establishments in amarket is compared to the predictednumber to determine where marketsare saturated and where newbusiness entry is feasible.IV. PREFERRED RETAILSTOREBefore finding a feasibility of locatingan organized store at a particularplace it is essential to find how muchpercentage people really want to gofor organised retail store rather thankirana store (corner shop).From table 1 it is clear that 45.5percent of the respondents prefermore of retail store and less of Maligaikadai to purchase family requirementthings, 37.5 percent of therespondents prefer only retail store,12 percent of the respondents preferonly Maligai kadai and 5 percent ofthe respondents prefer more ofMaligai kadai than retail store. Fromthis it is clear that most of therespondents prefer organised retailstore more than Maligai kadai forpurchasing family requirements andtherefore it is better to startorganized retail in the targeted area.From table 2 it is clear that somepeople use organised retail store andsome people use Kirana stores. <strong>No</strong>w itis important to understand what kindof people use Kirana store and whatcharacteristics of people useorganized retail store. For thispurpose chi-square analysis is used.The significance value for therelationship of gender, age, maritalstatus, family size, occupation withTable 1: Place of purchaseFrequencyPercentOnly Maligai kadai (road corner shop) 24 12.0Only retail store 75 37.5More of retail store and less of Maligai kadai 91 45.5More of Maligai kadai and less of retail store 10 5.0Total 200 100.0[ 134 ] Rai Management Journal
place of purchase is greater than 0.05.This means that there is norelationship between age and place ofpurchase. The significant value foreducational level and monthly incomeis less than 0.05. This indicates thatthere is a significant associationbetween education level, familyincome and place of purchase.The correspondence analysis diagramillustrates how family income hasassociation with place of purchase.People who have income betweenRs.30000 to Rs.40000 prefer onlyorganised retail and people withincome above Rs.50000 also prefermore of organised retail than cornershop. The people with income betweenTable 2: Demographic variables and Place of purchaseVariable Value Dof Asymp. Sig. (2-sided)Gender 5.617a 3 0.132Age 11.359a 15 0.727Marital status 7.401a 3 0.060Monthly income 31.306a 15 0.008Family size 18.134a 18 0.447Occupation 21.108a 15 0.133Education level 23.821a 12 0.022Fig. 1: Monthly income and Place of purchaseDecember 2010 Vol. 7, Issue 2[ 135 ]
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RaiManagementJournalAn Initiative o
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From the Editor’s DeskIt gives me
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Training Delivery and Methodology i
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The work force ofan organizationbec
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Choice of trainingand delivery meth
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Research studies ofmemory following
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Table -3: Perception of employees r
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Reference• Bhatia, S.K (1989).
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celebrity. Keeping these two things
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Figure IIFigure IIIDecember 2010 Vo
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• The Pepsi Campaign after theInd
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Table showing PERCENTAGE OF FAMILIA
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NAMETable showing PERCENTAGE OF Q-S
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and Irfan Pathan have beenranked at
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REFERENCESBOOKS -• Cloe, E. Kenne
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sations moving forward?In order to
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When studying the essentials of ano
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The effectiveness of the currentmot
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Fig.3: Ranking of Motivational Fact
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It seems clear thatIndian organisat
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• Kumar, N. (2001) Soft Ware Indu
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table 1. On an average, restaurants
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is also a major factor which effect
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careful analysis of the market ands
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Table 5: Size of the restaurants in
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Table 12: Strategy for promoting re
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...there will be atextile boom inIn
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apparel industry, be it export ordo
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It is clear from table 5 that solep
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Table 8: Ranking of various problem
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It is evident from table 10 that th
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Table 12 shows that the respondents
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to more than 100 countries worldwid
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An Empirical Study on Indian Health
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Table-1: Gross Premium from Busines
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On August 15, 2007, the PrimeMinist
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data collected from the respondents
Page 85 and 86: Profile, purpose and investingpract
Page 87 and 88: The Percentage Rank Analysis isappl
Page 89 and 90: Based on the Average PercentageAnal
Page 91 and 92: OBJECTIVE-3:To study the factors th
Page 93 and 94: FUTURE CHANGEEXPECTEDAt present whe
Page 95 and 96: Random walks in stock market prices
Page 97 and 98: eported forsome indices.Kok and Lee
Page 99 and 100: SAMPLEFrom the list of Oil and Gas
Page 101 and 102: • Barnes, P. (1986) Thin trading
Page 103 and 104: Thus, this paper has incorporateddi
Page 105 and 106: hypotheses of the information conte
Page 107 and 108: The present study addresses itsobje
Page 109 and 110: Deviations are similarly compared i
Page 111 and 112: The remaining banks did not show an
Page 113 and 114: at this time the Telecom sector had
Page 115 and 116: constant dividend every year on the
Page 118 and 119: Organized retail canbe defined as a
Page 120 and 121: In the midst of the unorganised ret
Page 122 and 123: convenience are some of majorattrib
Page 124 and 125: STATISTICAL ANALYSESThe 475 usable
Page 126 and 127: The Table 4 gives the 6 extracted f
Page 128 and 129: The most significant factor thatdet
Page 130 and 131: • Mulhern, F., and Leone, R., 199
Page 132 and 133: carefully/exactly identified group
Page 134 and 135: interaction effects. Variations in
Page 138 and 139: Rs.10000 to Rs.20000 prefer maligai
Page 140 and 141: Table 6: Reason for purchasing at a
Page 142 and 143: Table 9: Monthly income and frequen
Page 144 and 145: Once “time spent” by the users
Page 146 and 147: Out of 200 respondents 111responden
Page 148 and 149: etail stores are facing.VII. PREFER
Page 150 and 151: From table 22 it can be inferred th
Page 152 and 153: Role of Relationship in Pharmaceuti
Page 154 and 155: Wholesaler, animportantmiddleman fo
Page 156 and 157: ... a medicalrepresentative needsto
Page 158 and 159: ole in selling the products. And74(
Page 160 and 161: On the Basis ofQualificationOut of
Page 162 and 163: Figure 7Figure 8[ 160 ] Rai Managem
Page 164 and 165: Empirical Study On PerformanceMeasu
Page 166 and 167: these non- productive assets wasalm
Page 168 and 169: Tools for Analysis:First of all the
Page 170 and 171: ... the commonstrength of theplasti
Page 172 and 173: adversely. Thus the common problems
Page 174 and 175: • Nimbalkar .B. Chairman & Managi
Page 176 and 177: Customersatisfaction and theservice
Page 178 and 179: The tourismindustry of Indiahas exp
Page 180 and 181: The hotel industryof India is one o
Page 182 and 183: Reichheld and sche(2000) embracedth
Page 184 and 185: Customersatisfaction is verycrucial
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2010 and 2020 respectively whichcal
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• Zineldin, m. (1999), ``explorin
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RNI NO.: DELENG/2004/12383Printed a
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