ISSN No - RBS

Table 12 shows that the respondentsunder the export house, trading househave given highest rank tocompetition from other countriesfollowed by competition from fellowexporters as the marketing problemsfaced in exporting garments. Therespondents of the star trading househave given highest rank tocompetition from other countriesfollowed by quality as the marketingproblems faced in export garments. Itis concluded that the respondents ofexport house, trading house and superstar trading house have given thehighest rank to competition fromother countries and the respondents ofstar trading house have given thehighest rank to competition fromfellow exporters as the marketingproblems faced in exporting garments.The following points summarizethe findings of thestudy:1. Majority (61.92%) of the exportersbelong to partnership firms.2. Majority (55.65%) of the exportersbelong to manufacturer exporters.3. Majority of the forms oforganization have given toppriority to high labourabsenteeism as an importantproblem faced by the exporterswith regard to labour.4. According to the 3 categories ofexporters like manufacturerexporters, merchant exporters &manufactures and merchantexporters have given top priorityto high labour absenteeism, highlabour cost and high labourturnover as important problemsfaced by exporters regardinglabour.5. Majority of exporters have giventop priority to high labourabsenteeism as an importantproblem.6. Majority of the turnover is animportant problem faced withrespect to labour.7. Quality related problems, notmeeting the schedule, nonacceptance of goods by the buyersare the important risks associatedwith garment exports.8. Majority of the organizations havegiven top priority to qualityrelated problems as an importantrisk associated with exports.9. Majority of the exports underdifferent categories have given toppriority to not meeting theschedule, payment relatedproblems and quality relatedproblems as the risks associatedwith export.10. The respondents of export house,trading house and super startrading house have given thehighest rank to competition fromother countries and therespondents of star trading househave given the highest rank tocompetition from fellow exportersas the marketing problems facedin exporting garments.December 2010 Vol. 7, Issue 2[ 71 ]