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Table 9: Impact of competitors advantage in restaurant business inGhaziabadFactors No. of respondents % of respondentsCompetitors Price 10 25.64Location 14 35.89Promotion Strategy 3 7.69Service 12 30.76Table 10: Changes in the environment of the restaurants in GhaziabadChanges in restaurant’senvironment/atmosphereNo of restaurants% of RestaurantsAroma 2 5.12Music 6 15.38Dress of Waiters 4 10.25Furnishing 7 17.94Interiors 11 28.2Menu 7 17.94Did not apply 24 61.53Table 11: Additional services provided by Ghaziabad restaurantsAdditional Servicesbeing providedNo of restaurants% of RestaurantsHome Delivery 17 43.58Catering 19 48.71Space for hosting parties 23 58.97Credit Card Facility 19 48.71Organise events on special days 10 25.64[ 56 ] Rai Management Journal
Table 12: Strategy for promoting restaurants in GhaziabadType of Promotion Activities No of Restaurants % of RestaurantAdvertisement in Newspapers 10 43.47Advertisement in Cable TV 9 39.13Discount to target segment 16 69.56Free Home delivery 10 43.47Pamphlets 11 47.83Discount on weekdays 2 8.7Table 13: Impact of weekend sales in Ghaziabad restaurantsSale on Weekends No of restaurants % of RestaurantsIncrease 30 76.92No Change 9 23.08Table 14: The distribution of the response on the basis of the location inGhaziabadLocation Yes No Change TotalMarket Area 9(12.3) 7(3.69) 16Malls 13(11.53) 2(3.46) 15Residential Area 5(3.84) 0(1.15) 5Highway 3(2.3) 0(0.7) 3Total 30 9 39June 2010 Vol. 7 Issue 1[ 57 ]
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RaiManagementJournalAn Initiative o
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From the Editor’s DeskIt gives me
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Training Delivery and Methodology i
Page 8 and 9: The work force ofan organizationbec
Page 10 and 11: Choice of trainingand delivery meth
Page 12 and 13: Research studies ofmemory following
Page 14 and 15: Table -3: Perception of employees r
Page 16: Table -5: Perception of employees r
Page 19 and 20: Table -8: Perception of employees r
Page 21 and 22: Reference• Bhatia, S.K (1989).
Page 23 and 24: celebrity. Keeping these two things
Page 25 and 26: Figure IIFigure IIIDecember 2010 Vo
Page 27 and 28: • The Pepsi Campaign after theInd
Page 29 and 30: Table showing PERCENTAGE OF FAMILIA
Page 31 and 32: NAMETable showing PERCENTAGE OF Q-S
Page 33 and 34: and Irfan Pathan have beenranked at
Page 35 and 36: REFERENCESBOOKS -• Cloe, E. Kenne
Page 37 and 38: sations moving forward?In order to
Page 39 and 40: When studying the essentials of ano
Page 41 and 42: The effectiveness of the currentmot
Page 43 and 44: Fig.3: Ranking of Motivational Fact
Page 46 and 47: It seems clear thatIndian organisat
Page 48 and 49: • Kumar, N. (2001) Soft Ware Indu
Page 51 and 52: table 1. On an average, restaurants
Page 53 and 54: is also a major factor which effect
Page 55 and 56: careful analysis of the market ands
Page 57: Table 5: Size of the restaurants in
Page 62 and 63: ...there will be atextile boom inIn
Page 64 and 65: apparel industry, be it export ordo
Page 67 and 68: It is clear from table 5 that solep
Page 69 and 70: Table 8: Ranking of various problem
Page 71 and 72: It is evident from table 10 that th
Page 73 and 74: Table 12 shows that the respondents
Page 75 and 76: to more than 100 countries worldwid
Page 77 and 78: An Empirical Study on Indian Health
Page 79 and 80: Table-1: Gross Premium from Busines
Page 81 and 82: On August 15, 2007, the PrimeMinist
Page 83 and 84: data collected from the respondents
Page 85 and 86: Profile, purpose and investingpract
Page 87 and 88: The Percentage Rank Analysis isappl
Page 89 and 90: Based on the Average PercentageAnal
Page 91 and 92: OBJECTIVE-3:To study the factors th
Page 93 and 94: FUTURE CHANGEEXPECTEDAt present whe
Page 95 and 96: Random walks in stock market prices
Page 97 and 98: eported forsome indices.Kok and Lee
Page 99 and 100: SAMPLEFrom the list of Oil and Gas
Page 101 and 102: • Barnes, P. (1986) Thin trading
Page 103 and 104: Thus, this paper has incorporateddi
Page 105 and 106: hypotheses of the information conte
Page 107 and 108: The present study addresses itsobje
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Deviations are similarly compared i
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The remaining banks did not show an
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at this time the Telecom sector had
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constant dividend every year on the
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Organized retail canbe defined as a
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In the midst of the unorganised ret
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convenience are some of majorattrib
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STATISTICAL ANALYSESThe 475 usable
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The Table 4 gives the 6 extracted f
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The most significant factor thatdet
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• Mulhern, F., and Leone, R., 199
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carefully/exactly identified group
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interaction effects. Variations in
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eduction, indicating that the decli
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Rs.10000 to Rs.20000 prefer maligai
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Table 6: Reason for purchasing at a
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Table 9: Monthly income and frequen
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Once “time spent” by the users
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Out of 200 respondents 111responden
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etail stores are facing.VII. PREFER
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From table 22 it can be inferred th
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Role of Relationship in Pharmaceuti
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Wholesaler, animportantmiddleman fo
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... a medicalrepresentative needsto
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ole in selling the products. And74(
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On the Basis ofQualificationOut of
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Figure 7Figure 8[ 160 ] Rai Managem
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Empirical Study On PerformanceMeasu
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these non- productive assets wasalm
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Tools for Analysis:First of all the
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... the commonstrength of theplasti
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adversely. Thus the common problems
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• Nimbalkar .B. Chairman & Managi
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Customersatisfaction and theservice
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The tourismindustry of Indiahas exp
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The hotel industryof India is one o
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Reichheld and sche(2000) embracedth
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Customersatisfaction is verycrucial
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2010 and 2020 respectively whichcal
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• Zineldin, m. (1999), ``explorin
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RNI NO.: DELENG/2004/12383Printed a
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