ISSN No - RBS

table 1. On an average, restaurantscovered in our study in Ghaziabad are5.38 years old. This indicates that twothirdof the restaurants are very newin the city.Cuisines servedThe information regarding differentcuisine served in these restaurantshave been studied. The respondentspreference of cuisines served areindicated in table 2. It is observed thatNorth Indian food is served the mostand the least served cuisine is SouthIndian. Around 32 restaurants in thecity prefer serving North Indian food,followed by Chinese cuisines. Therestaurant owners believe that theSouth Indian cuisine is not costeffective. According to the study thefuel consumption for its preparationrequires more time and at times ittakes whole day to prepare it andsecondly the limited amount of spaceof the restaurants restricts servingSouth Indian food.the growth of economy. It’s found thatonly 2.56% of the people above 45years of age or others prefer visitingthe restaurants in Ghaziabad.Time of maximum visit bycustomerTable 4 indicates the time when therestaurants experience maximum orlarge number of customer visits. It isclear from the table that 89.73% ofrestaurants experience maximumcustomer visits in the night. And thusthe restaurant are using somepromotional schemes like ghazalnights (champion restaurant) in thenight so as to provide the greatexperience to the customers and thusincrease their satisfaction level. Only2.56% of the customers visit during 11am - 1 pm which comprise of school orcollege going customers more. Thus ingeneral customers prefer to visitduring the evenings as they feel morerelaxed and there is no work pressurewith them.Age group of the customersThe profile of customers visiting therestaurants is shown in table 3. Thestudy of Ghaziabad restaurantsreveals that young families in the agegroup of 25yrs – 35 yrs frequently visitthese restaurants. Around 58.97% ofyoung families prefer visiting theseeating joints. This represents thatdata is consistent with thedemographic profile of the youngIndian. Moreover the disposableincome between 25-35 years of age isrising consistently. This gives themfreedom to spend the liquid money intheir hands and in turn contributes toSize of the restaurantsTable 5 indicates the size of therestaurants in Ghaziabad city. Thetable shows that nearly 41% of therestaurants are small in size whileonly 23% restaurants are large inarea.The restaurants in Ghaziabad weredivided in small, medium and largecategories based on the size or area ofthe restaurant. Most of therestaurants in the city provides onlyfood and thus are small in size. Most ofthese small restaurants are in thecommercial areas and thus due to highDecember 2010 Vol. 7, Issue 2[ 49 ]