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Table-7 shows the level of awarenessof the respondents on the variousprivate entry companies. It isconcluded that highest score is givento Bajaj Allianz followed by ICICILombard, Max New York andMetLife.Table-7: Average Percentage – Media of awareness level of the respondentsPersonal FactorsMedia of awareness%AdvertisementsAgentsDirectMarketingFriends &RelativesGenderAge GroupEducationLevelOccupationIncome permonthMaritalStatusFamily TypeEarningMembersFamily SizeMale 68 22 30 13 3Female 32 12 15 0 5Below 25 13 4 9 0 025 to 50 78 28 31 11 8Above 50 9 2 5 2 0School 13 5 8 0 0College 51 19 21 9 2Professional 36 10 16 4 6Agriculture 12 6 6 0 0Business 23 8 5 9 1Employed 50 15 32 2 1Professional 15 5 2 2 6Below 10000 9 3 6 0 010000 to 20000 27 10 14 0 320000 to 30000 31 13 16 2 0Above 30000 33 8 9 11 5Single 29 6 15 5 3Married 71 28 30 8 5Joint Family 40 14 19 4 3Nuclear Family 60 20 26 9 51 19 6 10 2 12 78 26 34 11 7>=3 3 2 1 0 03 36 8 13 8 74 48 21 24 2 1>=5 16 5 8 3 0[ 88 ] Rai Management Journal
OBJECTIVE-3:To study the factors that influence thecustomers in selecting a particularproduct in private insurancecompanies. The statistical tools usedto analyze are average rank analysisand average percentage analysis. Theresults are displayed in the form ofcharts with interpretation. Selectingthe particular product in privatehealth insurance companies.It is understood from Chart-2 that therespondents have given first rank totax benefits which they consider to bethe priority among the other factorslike bonus and premium amount.OBJECTIVE-4:To study the customers’ opinion /perception towards services providedby the private health insurancecompanies. The statistical tools usedto analyze are percentage analysis.The results are given in the form oftables with suitable interpretation.The following is the outcome of thecustomers’ opinion/perception towardsservices based on the percentageanalysis the following is the outcome:• Majority of the respondents prefercash as a convenient mode ofpayment.• Majority of the respondents wereof the opinion that the servicerendered by the agents or theadvisors is good followed by 45% asnormal rating to agents’ services.• Respondents felt that there is afair promptness when the claimsare settled to the policyholders.Chart-2: Average ranking of factors for selecting the particular policyDecember 2010 Vol. 7, Issue 2[ 89 ]
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RaiManagementJournalAn Initiative o
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From the Editor’s DeskIt gives me
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Training Delivery and Methodology i
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The work force ofan organizationbec
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Choice of trainingand delivery meth
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Research studies ofmemory following
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Table -3: Perception of employees r
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Reference• Bhatia, S.K (1989).
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celebrity. Keeping these two things
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Figure IIFigure IIIDecember 2010 Vo
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• The Pepsi Campaign after theInd
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Table showing PERCENTAGE OF FAMILIA
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NAMETable showing PERCENTAGE OF Q-S
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and Irfan Pathan have beenranked at
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REFERENCESBOOKS -• Cloe, E. Kenne
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sations moving forward?In order to
Page 39 and 40: When studying the essentials of ano
Page 41 and 42: The effectiveness of the currentmot
Page 43 and 44: Fig.3: Ranking of Motivational Fact
Page 46 and 47: It seems clear thatIndian organisat
Page 48 and 49: • Kumar, N. (2001) Soft Ware Indu
Page 51 and 52: table 1. On an average, restaurants
Page 53 and 54: is also a major factor which effect
Page 55 and 56: careful analysis of the market ands
Page 57 and 58: Table 5: Size of the restaurants in
Page 59 and 60: Table 12: Strategy for promoting re
Page 62 and 63: ...there will be atextile boom inIn
Page 64 and 65: apparel industry, be it export ordo
Page 67 and 68: It is clear from table 5 that solep
Page 69 and 70: Table 8: Ranking of various problem
Page 71 and 72: It is evident from table 10 that th
Page 73 and 74: Table 12 shows that the respondents
Page 75 and 76: to more than 100 countries worldwid
Page 77 and 78: An Empirical Study on Indian Health
Page 79 and 80: Table-1: Gross Premium from Busines
Page 81 and 82: On August 15, 2007, the PrimeMinist
Page 83 and 84: data collected from the respondents
Page 85 and 86: Profile, purpose and investingpract
Page 87 and 88: The Percentage Rank Analysis isappl
Page 89: Based on the Average PercentageAnal
Page 93 and 94: FUTURE CHANGEEXPECTEDAt present whe
Page 95 and 96: Random walks in stock market prices
Page 97 and 98: eported forsome indices.Kok and Lee
Page 99 and 100: SAMPLEFrom the list of Oil and Gas
Page 101 and 102: • Barnes, P. (1986) Thin trading
Page 103 and 104: Thus, this paper has incorporateddi
Page 105 and 106: hypotheses of the information conte
Page 107 and 108: The present study addresses itsobje
Page 109 and 110: Deviations are similarly compared i
Page 111 and 112: The remaining banks did not show an
Page 113 and 114: at this time the Telecom sector had
Page 115 and 116: constant dividend every year on the
Page 118 and 119: Organized retail canbe defined as a
Page 120 and 121: In the midst of the unorganised ret
Page 122 and 123: convenience are some of majorattrib
Page 124 and 125: STATISTICAL ANALYSESThe 475 usable
Page 126 and 127: The Table 4 gives the 6 extracted f
Page 128 and 129: The most significant factor thatdet
Page 130 and 131: • Mulhern, F., and Leone, R., 199
Page 132 and 133: carefully/exactly identified group
Page 134 and 135: interaction effects. Variations in
Page 136 and 137: eduction, indicating that the decli
Page 138 and 139: Rs.10000 to Rs.20000 prefer maligai
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Table 6: Reason for purchasing at a
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Table 9: Monthly income and frequen
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Once “time spent” by the users
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Out of 200 respondents 111responden
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etail stores are facing.VII. PREFER
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From table 22 it can be inferred th
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Role of Relationship in Pharmaceuti
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Wholesaler, animportantmiddleman fo
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... a medicalrepresentative needsto
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ole in selling the products. And74(
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On the Basis ofQualificationOut of
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Figure 7Figure 8[ 160 ] Rai Managem
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Empirical Study On PerformanceMeasu
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these non- productive assets wasalm
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Tools for Analysis:First of all the
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... the commonstrength of theplasti
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adversely. Thus the common problems
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• Nimbalkar .B. Chairman & Managi
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Customersatisfaction and theservice
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The tourismindustry of Indiahas exp
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The hotel industryof India is one o
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Reichheld and sche(2000) embracedth
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Customersatisfaction is verycrucial
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2010 and 2020 respectively whichcal
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• Zineldin, m. (1999), ``explorin
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RNI NO.: DELENG/2004/12383Printed a
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