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• Zineldin, m. (1999), ``exploring the commonground of Total Relationship Management(TRM) and Total Quality Management(TQM)'', management decision, vol.37 no.9.• Zineldin, m. (2006), "the royalty of loyalty:crm, quality and retention", the journal ofconsumer marketing,vol. 23 no. 7, pp. 430-437• Zineldin, m. And bredenlo¨w, t. (2001),“performance measurement andmanagement control: quality, productivityand strategic positioning – a case study of aSwedish bank”, managerial auditingjournal, vol. 9 no. 16.Websites• service quality and customer satisfactionantecedents of customer’s re-patronageintentions.mht• www.mapsofindia.com/hotels-india/• www.answers.com• www.assocham.org• www.businessdictionary.com• www.economywatch.com• www.ficci.com• www.financialexpress.com• www.go2hr.ca• www.hotel-online.com• www.ibef.org• www.iloveindia.com• www.technopak.com• www.tourismindia.com• www.timesofindia.indiatimes.com• www.wikipedia.org[ 186 ] Rai Management Journal
CALL FOR PAPERSRai Management JournalIssue: Vol. 8, Issue 1Important DatesDeadlines for Paper Submission: 30th May 2011Completion of First Review: 10th June 2011Completion of Final Review: 10th July 2011Publication: 31st July 2011Guidelines for AuthorsRai Management Journal - an initiative of Rai Business School invites educationists, corporateexecutives and researchers to contribute articles/ research papers/ case studies that would enhancethe creative acumen of its readers. Wide in scope and readership, Rai Management Journal is amultidisciplinary journal, publishing research articles in varied areas like Marketing, Finance,Human Resource, Information Technology and International Business.The Articles/ Research Papers/ Case Studies should reach us before 30th September 2010 taking intoaccount the following guidelines: (1) Authors are requested to submit a soft-copy using MS-Word. (2)The paper must be typed in 12-point font in Times New Roman on A-4 size paper in double spacewith margins of 1.5 inches on all sides. (3) The article should not exceed 4000 words. (4) The abstractshould be between 150-200 words outlining the purpose, scope and conclusion of the paper. Theauthors should follow “The Harvard reference System” (also known as author-date system) for citingthe references used in their manuscript.Submission of a manuscript signifies that it has been neither copyrighted, published, nor submittedor accepted for publication elsewhere. All submissions should include a title page containing the titleof the paper, full names and affiliations, complete postal and electronic address, phone and faxnumbers, an abstract and a list of keywords.Authors are strongly encouraged to upload the electronic file of their manuscript atraijournal@rbs.edu.inDecember 2010 Vol. 7, Issue 2[ 187 ]
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RaiManagementJournalAn Initiative o
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From the Editor’s DeskIt gives me
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Training Delivery and Methodology i
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The work force ofan organizationbec
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Choice of trainingand delivery meth
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Research studies ofmemory following
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Table -3: Perception of employees r
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Reference• Bhatia, S.K (1989).
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celebrity. Keeping these two things
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Figure IIFigure IIIDecember 2010 Vo
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• The Pepsi Campaign after theInd
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Table showing PERCENTAGE OF FAMILIA
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NAMETable showing PERCENTAGE OF Q-S
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and Irfan Pathan have beenranked at
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REFERENCESBOOKS -• Cloe, E. Kenne
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sations moving forward?In order to
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When studying the essentials of ano
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The effectiveness of the currentmot
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Fig.3: Ranking of Motivational Fact
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It seems clear thatIndian organisat
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• Kumar, N. (2001) Soft Ware Indu
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table 1. On an average, restaurants
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is also a major factor which effect
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careful analysis of the market ands
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Table 5: Size of the restaurants in
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Table 12: Strategy for promoting re
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...there will be atextile boom inIn
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apparel industry, be it export ordo
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It is clear from table 5 that solep
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Table 8: Ranking of various problem
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It is evident from table 10 that th
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Table 12 shows that the respondents
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to more than 100 countries worldwid
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An Empirical Study on Indian Health
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Table-1: Gross Premium from Busines
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On August 15, 2007, the PrimeMinist
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data collected from the respondents
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Profile, purpose and investingpract
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The Percentage Rank Analysis isappl
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Based on the Average PercentageAnal
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OBJECTIVE-3:To study the factors th
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FUTURE CHANGEEXPECTEDAt present whe
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Random walks in stock market prices
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eported forsome indices.Kok and Lee
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SAMPLEFrom the list of Oil and Gas
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• Barnes, P. (1986) Thin trading
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Thus, this paper has incorporateddi
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hypotheses of the information conte
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The present study addresses itsobje
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Deviations are similarly compared i
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The remaining banks did not show an
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at this time the Telecom sector had
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constant dividend every year on the
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Organized retail canbe defined as a
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In the midst of the unorganised ret
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convenience are some of majorattrib
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STATISTICAL ANALYSESThe 475 usable
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The Table 4 gives the 6 extracted f
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The most significant factor thatdet
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• Mulhern, F., and Leone, R., 199
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carefully/exactly identified group
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interaction effects. Variations in
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eduction, indicating that the decli
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Page 140 and 141: Table 6: Reason for purchasing at a
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Page 146 and 147: Out of 200 respondents 111responden
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Page 150 and 151: From table 22 it can be inferred th
Page 152 and 153: Role of Relationship in Pharmaceuti
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Page 158 and 159: ole in selling the products. And74(
Page 160 and 161: On the Basis ofQualificationOut of
Page 162 and 163: Figure 7Figure 8[ 160 ] Rai Managem
Page 164 and 165: Empirical Study On PerformanceMeasu
Page 166 and 167: these non- productive assets wasalm
Page 168 and 169: Tools for Analysis:First of all the
Page 170 and 171: ... the commonstrength of theplasti
Page 172 and 173: adversely. Thus the common problems
Page 174 and 175: • Nimbalkar .B. Chairman & Managi
Page 176 and 177: Customersatisfaction and theservice
Page 178 and 179: The tourismindustry of Indiahas exp
Page 180 and 181: The hotel industryof India is one o
Page 182 and 183: Reichheld and sche(2000) embracedth
Page 184 and 185: Customersatisfaction is verycrucial
Page 186 and 187: 2010 and 2020 respectively whichcal
Page 190: RNI NO.: DELENG/2004/12383Printed a
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