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Figure 6On the Basis of Age GroupAll the 280 respondents were dividedinto three categories. 138 respondentsbelong to first category i.e. 21-30years. 102 respondents belong tosecond category i.e. 31-40 years and 40respondents belong to third categoryi.e. more than 41 years. The responsesare shown in the following table 4.Table 4AgeGroup/ResponsetowardsVariablesCompanyImageProductQualityPromotionalMaterial,Sponsorship,FrequentCallsRelationshipTotal21-30 Years 24/17.39% 19/13.76% 41/29.71% 54/39.13% 13831-40 Years 18/17.64% 22/21.56% 21/20.58% 41/40.19% 102More than41 Years3/7.5% 2/5% 6/15% 29/72.5% 40Total 45/16.07% 43/15.35% 68/24.28% 124/44.28% 280December 2010 Vol. 7, Issue 2[ 159 ]

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