ISSN No - RBS

eduction, indicating that the declinein retail wages reflect a reduction inlabor market rents.James Ullmer, (2006 ) developed apredictive model to ascertain thesuitability of local retail markets tosupport new business locations as aprerequisite to designing effectivedevelopment strategies. This paperhas explored the feasibility for theestablishment of new retailenterprises in the twenty-threecounties of Western North Carolina.This paper has used a unique methodinvolving ZIP codes to identify fiftytwodistinct markets. The touristdemand index is developed by usingvisitor information. The number ofactual business establishments in amarket is compared to the predictednumber to determine where marketsare saturated and where newbusiness entry is feasible.IV. PREFERRED RETAILSTOREBefore finding a feasibility of locatingan organized store at a particularplace it is essential to find how muchpercentage people really want to gofor organised retail store rather thankirana store (corner shop).From table 1 it is clear that 45.5percent of the respondents prefermore of retail store and less of Maligaikadai to purchase family requirementthings, 37.5 percent of therespondents prefer only retail store,12 percent of the respondents preferonly Maligai kadai and 5 percent ofthe respondents prefer more ofMaligai kadai than retail store. Fromthis it is clear that most of therespondents prefer organised retailstore more than Maligai kadai forpurchasing family requirements andtherefore it is better to startorganized retail in the targeted area.From table 2 it is clear that somepeople use organised retail store andsome people use Kirana stores. Now itis important to understand what kindof people use Kirana store and whatcharacteristics of people useorganized retail store. For thispurpose chi-square analysis is used.The significance value for therelationship of gender, age, maritalstatus, family size, occupation withTable 1: Place of purchaseFrequencyPercentOnly Maligai kadai (road corner shop) 24 12.0Only retail store 75 37.5More of retail store and less of Maligai kadai 91 45.5More of Maligai kadai and less of retail store 10 5.0Total 200 100.0[ 134 ] Rai Management Journal