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students in their union: clubs and societies handbook 2002/3gaining particular organisation skills.4. publicityHow you publicise the activity is the secret to the success of the event. Even if you have created the greatest eventever to hit your students’ union, it will not work if you don’t tell people. Don’t assume students know who you are.Publicity is covered in Chapter 7 but here’s a quick run-down of some of the ways to ensure students know what youare up to: Use word of mouth Use your students’ union newspaper, radio, newsletter or television station Use posters/flyers/banners Use emailsBut more importantly ensure that your publicity says: Who you are, what your event is and why you’re doing it Where it is – time, date and location5. health & safetyRegardless of your activity you have a duty of care to ensure the safety of those attending your activity or event. Youmust carry out a risk assessment for your event and these are covered in more detail in Chapter 4.An example events booking form can be found in the appendix.organising an external activityOrganising an external activity or event follows the same thought processes as organising something ‘internal’. Themain difference that is reflected in students’ union activity procedures is the Health & Safety element. If you want toorganise a trip or activity ‘off-campus’ like a trip to a show or an afternoon’s paintball activity, you will need to informa member of the executive committee. Many unions can provide an external activity form to clubs and societies thatare planning to take students off campus.An example external activity form can be found in the appendix19