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students in their union: clubs and societies handbook 2002/3Chapter 7: PublicityThis chapter will focus on: Exploring all the avenues Poster Policies Using Freshers’ Fayre Fundraising & SponsorshipEffective marketing of your club or society can gain you new members, secure you a bigger grant from the students’union or even make you money to subsidise your activities. However, remember to budget for any publicity in yourgrant application at the beginning of the year.exploring all the avenuesThere are numerous ways in which to publicise your activities or your society and by applying careful planning andusing all your members in the process you will be able to come up with some creative ideas.39
students in their union: clubs and societies handbook 2002/3Here’s just a few to get you started: Leaflets Use the Freshers Handbook Website Using course reps/department reps Union newsletter Union Television station Posters Emails Banners Student newspaper/magazine Union Radio (or local radio) Notice boards Talking to students (never underestimate the power of word of mouth)designing any type of publicity - top tips Always use a legible font and size Use a computer or design package (if available) Use graphics/images/photographs However, don’t overload with too much text or too many images (unless that is the point!) Use bold statements to attract attention Adhere to your union poster policy (example below) or equal opportunities policy Shop around for a printers – photocopiers/in house reprographics/local printing firms Can your club or society team up with another to reduce printing costs?poster policiesexampleUniversity of Surrey Students’ Union Poster PolicyThe following information is intended to help you display your club/society posters in such away to reduce the chances of them being removed unnecessarily. If you have any questionsregarding this or any other matter please ask a Union Official.All posters must: Display the USSU logo Show the date(s) of the event(s) being advertised40
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