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students in their union: clubs and societies handbook 2002/3Chapter 7: PublicityThis chapter will focus on: Exploring all the avenues Poster Policies Using Freshers’ Fayre Fundraising & SponsorshipEffective marketing of your club or society can gain you new members, secure you a bigger grant from the students’union or even make you money to subsidise your activities. However, remember to budget for any publicity in yourgrant application at the beginning of the year.exploring all the avenuesThere are numerous ways in which to publicise your activities or your society and by applying careful planning andusing all your members in the process you will be able to come up with some creative ideas.39