LATVIA UNIVERSITY OF AGRICULTURE - Latvijas ...

CONSUMERS’ ATTITUDE TOWARDS AVAILABILITY ANDQUALITY OF GLUTEN-FREE PRODUCTS IN THE LATVIAN MARKETless than 20 LVL21-35LVLless 36-50 than 20 LVL LVL51-65 21-35LVL65-8036-50LVLLVL15.322.951-65 LVL81-95 LVL11.59.965-80 LVL22.9more than 96 LVL 3.181-95 LVL9.90 5 10 15 20 25 30more than 96 LVL 3.1Respondents, %0 5 10 15 20 25 30Figure 3. Monthly household expenses for the purchase of gluten-free products.Respondents, %About 23% of respondents Figure 3. spend less than 20 LVL per month for the and purchase the same of gluten-free percentage products. of respondents spend 65–Figure 3. Monthly household expenses for the purchase of gluten-free products.80 LVL per month for purchasing of gluten-free products, while 3.1% spend more than 90 LVL per month.Those About who 23% spend About of respondents 23% less of than respondents 20 spend LVL spend less per than less month than 20 LVL 20 mainly LVL per month buy have a only disability and gluten-free the same can receive percentage flour allowance. and of choose respondents The Cabinet to prepare spend glutenfree80 products LVL per per month at month home and for the reduce same purchasing percentage use of flour-containing gluten-free of respondents products, of products Ministers while Regulation in 3.1% their spend menu. No. 928 more The ‘Provisions than group 90 of LVL State respondents per month. who65–spend Those 65–80 spendwho LVL spend65–80 per lessLVL month thanper20month mostly LVLforper includes purchasingmonth mainly families of supportbuy with onlyto children gluten-free suffering withflourceliacand from diseasechoose celiac whotodo disease; preparenotglutenfreespendingthey canaffordgluten-freeproducts at moreproducts,home money,whileor reduce because3.1% of theyspendflour-containing receivemore thansomehaveallowance.a disability’products in According(MK noteikumitheir menu. to The theNr.group section928, 2004)of 13 respondents (paragraphhaswho 8) of90 LVL per month. Those who spend less than established the amount and conditions of allowance.the spend Social2065–80 ServicesLVLLVLperandmonthper Social monthmainlyAssistance mostlybuy onlyincludes law,gluten-freethe families childrenStatewithsupportsuffering childrencan receivefrom sufferingonlyceliacchildrenfrom disease celiacup towhich18disease;years;do they not have can adisability afford spending flour can and receive choose more allowance. money, to prepare because gluten-free The Cabinet they products receive of Ministers some at amount allowance. Regulation of allowance According No. is 75928 LVL to the ‘Provisions per section month. 13 Many of (paragraph State of support 8) of tochildren the Social with home Services celiac or reduce disease and use Social of who flour-containing Assistance do not have products law, a the disability’ in children the respondents (MK suffering noteikumi reveal from that celiac Nr. an allowance 928, disease 2004) is which extremely has do established not have a theamount disability and their can conditions menu. receive The allowance. group of allowance. of respondents The Cabinet State who support of spend Ministers can important receive Regulation and necessary, only No. children because 928 ‘Provisions without up to it that 18 of would years; State support amount to ofallowance children 65–80 is with 75 LVL celiac LVL per per month disease month. mostly who Many includes do not of families have the respondents a with disability’ be impossible reveal (MK noteikumi that to afford an allowance buying Nr. 928, a gluten-free is 2004) extremely has products, established important the andamount children and conditions suffering from of celiac allowance. disease; they State can support afford which can receive are expensive. only children Other respondents up to 18 note years; that itnecessary, because without it that would be impossible to afford buying a gluten-free products, amount which of areallowance spending is 75 more LVL money, per month. because Many they of receive the respondents some would reveal be great that if such an allowance support would is extremely be granted important notexpensive. andnecessary,allowance.Other respondentsbecauseAccordingwithoutto thenoteitsectionthatthat would13it(paragraphwould bebe impossible8)greatonlyif tosuchchildrensupportaffordbutbuyingalsowouldtoaadults.be granted not only to childrenbut also to gluten-free products, which areof adults. the Social Services and Social Assistance law, the Figure 4 presents commercial places respondentsFigureexpensive.4 presentsOther respondents note that it would be great if such support would be granted not only to childrenchildren suffering commercial from celiac places disease respondents which do mainly not mainly use to use purchase to gluten-free products.but also to adults.Figure 4 presents commercial places respondents mainly use to purchase gluten-free products.Supermarket33.2SupermarketSpecialized shop20.833.2Specialized shop20.8Pharmacy30.2Pharmacy30.2Online store11.1Online store11.1Other option 4.7Other option 4.70 5 10 15 20 25 30 35 400 5 10 15 20 25 30 35 40Respondents, %Respondents, %FigureFigure4. Commercial4. Commercialplacesplaces wherewheregluten-freegluten-freeproductsproductsmainlymainlyare purchased.are purchased.Figure 4. where gluten-free products mainly are purchased.One third of respondents are purchasing gluten-free products in supermarkets – mostly in ‘Rimi’, because thisOne third of respondents are purchasing gluten-free products in supermarkets – mostly in ‘Rimi’, because thissupermarket store chain network is spread all over the territory of Latvia, while the ‘Stockman’ and ‘Maxima’supermarket store chain network is spread all over the territory of Latvia, while the ‘Stockman’ and ‘Maxima’store network offers the largest choice of gluten-free products. Approximately 30% of respondents purchasestore network 152 offers the largest choice of gluten-free products. Research Approximately for Rural 30% Development of respondents 2012 purchasegluten-free products in pharmacies, mostly mentioning ‘Meness aptieka’, ‘A aptieka’ and ‘Mana Aptieka’,gluten-free products in pharmacies, mostly mentioning ‘Meness aptieka’, ‘A aptieka’ and ‘Mana Aptieka’,spreadspreadallalloveroverthetheterritoryterritoryofofLatviaLatviaasaswell.well.ThoseThoserespondentsrespondents (20.8%)(20.8%)whowhopreferprefertotohavehavedifferentdifferentvarietiesvarietiesof gluten-free of gluten-free products products (frozen (frozen products, products, candy, candy, beer, beer, etc.) mainly do do shopping shopping in in specialized specialized shops shops (‘Veselibas (‘Veselibas11.514.515.314.5Laila Ozola, Evita Straumite22.922.9