Dilek Hanif: A Fashion DesignerWho Owes Her Original Style to the Ottomanby Hatice URUNHer interest in fashion begins when she was a child. Over the time, she begins to form different combinations anddetermine the dress collections in the boutique she went in order to help her mother. She then crowns her career shebegan in a small shop with little amount of money, by being the first Turkish fashion designer who arranged a fashionshow in Paris. The collections she combines receive the full grade both nationwide and worldwide. We interviewed withDilek Hanif, who has been in fashion for more than 20 years, and become an international brand, about her career, herlife story and fashion designing. Stating that she became distinctive due to her designs which reflect the Ottoman, Mrs.Hanif adds the following: “If I hadn’t reflected my own culture in my designs, I wouldn’t have caught an original style”.Dilek Hanif is born to a crowded family in Istanbul in 1962.During her highschool years, her favourite lessons in theErenkoy Highschool for Girls are literature and painting.She then gets to know the fabrics closer and begins tograsp the how tos of the business in the shop her motheropened first in Tesvikiye, and later in Buyukada. Mr. Hanif,who states that she ran to her mother’s shop after school,and worked in the boutique during the summer breaks,she expresses with the following words how she owes herbusiness ethics to her mother: “I learnt from my mother,and digested, from very young ages, the working disciplineand business ethics, how to treat a customer, whatthe expectations of customers can be, and what can andcan not be sold during the season”.After highschool, Mrs. Hanif comes to a turning point inher life, and decides to open her own work place. Alsoadding some loans to the amount of money in her hand,she rents a 100 square meter place on the top floor ofan inn in Osmanbey, and opens a workshop. By 1990,she has already had a confection workshop with 2 sewingmachinists and a modelist. Rolling up her sleaves with theidea “I can make better clothes than the ones available inthe market”, she begins her career with a 100 piece collectionwhich has feminine lines, called “Dilek Hanif Line”.Apparently, her first collection has brought her luck, becauseher business has grown very rapidly. So much so,that she can not fit her workshop anymore. Within thosedays, 2 more flats upstairs are emptied, and Mrs. Hanifrents one of them as a storage, and the other as a fabriccutting place. She thus has begun mass production on 4flats, each of which are 100 square meters.“I had really tough times when I first opened my confectionworkshop. It was me who dealt with everything, andI had to work very hard.” She says, adding that she hadto follow up with the business even when she had 40degrees temperature, and this is what is required for theworking discipline.144
The brand Dilek Hanif used her own labor only to be sowell-known. If you are working properly, one customerwill soon bring the other. One of these customers is HulyaAvsar. Hulya Avsar’s art director one day sees in a TV show,dresses prepared by Dilek Hanif, and offers her to preparesome dresses for Hulya Avsar’s own TV show. Upon thisoffer, Mrs. Hanif prepares dresses for Hulya Avsar, both forstage, and for her TV shows for 8 years. Her name beginsto be mentioned also on TV.Mrs. Hanif also takes into consideration the offers she receivesfrom her own customers. Stating that she receivedorders for her customers’ wedding or engagement ceramoniesas well, she adds that she had difficulty copingwith all that much work on her own. Since the techniquesand working systems of haute couture and confectioneryare quite different, she again has to make a decision. Sinceshe feels excited to make personal designs, she decides towork haute couture, closes her workshop in Osmanbey,and moves to her current workshop in Tesvikiye.A couture workshop is the peak that a fashion designercan reach in his/her occupation. In her new workshop inthe building called Ralli, Dilek Hanif begins to bring into aform her simple but elegant designs which would wrapwomen’s body, and in 2002, she arranges her first fashionshow in the St. Irene Church.The First Fashion DesignerWho Arranged a Fashion Show in ParisIn 2004, Dilek Hanif shows her collection to the Paris HauteCouture Confederation. Her drawings and the fashionshow she arranged in Istanbul is viewed, and after a seriesof criteria have been fulfilled, the confederation comes tothe conclusion that Mrs. Hanif has a couture workshop inIstanbul. Dilek Hanif’s collection is handled under the offlist category of the fashion show attended also by worldwidebrands such as “In List”, “Chanel”, “Dior”, “Valentino”,and “Ysl”.crowded during the show, and towards the end of ourshow, everyone I saw from us, including myself, were intears”. In this platform, Mrs. Hanif attracts great attentionwith her Ottoman inspired designs, and receives the fullgrade worldwide. She thus continues to regularly attendthe fashion show, which is arranged with fairly high budgets,combining collections twice a year, representing Turkeyand the Turkish woman.A Special Gift Granted to Her by the CreatorDilek Hanif tells that she is inspired by a variety of things.Sometimes a book she reads, sometimes one single sceneof a movie she sees, or sometimes a painting she watches.The Anatolian civilisation and the Ottoman culture is alsothe sine qua nons of her designs. Thinking that refusingthe culture means refusing oneself, Dilek Hanif expressesher desire to keep alive her existing culture on the modernwoman’s body with new forms, and by stylizing cuttings,with the following words: “Since the Ottoman culture isknown only very little, or not known at all, by westerners,my designs felt fairly different, which allowed me tobecome distinctive among so many fashion designers.If I hadn’t reflected my own culture on my drawings, Iwouldn’t have caught an original style. Europe has alreadyexplored how to sew skirts or blouses, and they do it reallywell. Above all these things, though, you have to have thegift for designing, which is granted by Allah. I mean, it hasto be in your nature”.We also learn from Dilek Hanif about the attitude of theTurkish person towards clothes. Apparently, some peoplebuy 3 ready made suits at a confectionary shop, while yetStating that she experienced both the excitement, andthe challenge of taking part in the fashion week in Paris,which is considered as the show of strength of the fashion,as the first Turkish fashion designer, Dilek Hanif continueswith the following words: “No role model to setthe pace for you. We learnt in action what to do where,and how to reflect on when we experience somethingunwanted. You can imagine. All the fashion editors, thepress and audience is there to watch you.”Pointing to the fact that it put a heavy load on her shouldersto be there not only as a fashion designer, but alsoas a cultural representative, Dilek Hanif continues as follows:“With the clothes you display in the show, and withthe music you use, you represent the imageof both Turkey, and the Turkishwoman. The hall was very
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Art Leads Oneto Eternity!
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In ThisEdition1506The StringentMast
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