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Even if She Knows A Lot, She Still ConsultsApparently, before displaying the collection she hascombined, Mrs. Hanif exchanges opinions with othersregarding the colors and details of the clothes. They alsomake decisions on the 36 to 38 size, healthy looking,feminine couture models they will work with altogether.“One of the greatest challenges of a fashion show isrelated to which model will wear what kind of a model,and how she can carry the clothe on her without anyproblems. We pay special attention so the model andthe clothe can suit very well.” She says, also reflectingon some of the how tos of her job. She also underlinesthat throughout the years, they have got used to theprocedure and the routines of the Fashion Week in Paris,and gained a lot of experience.As we are thinking to ourselves that getting used tothe fashion shows becomes easier when the fashion designeris familiar with the expectations of her customers,and gets to know human beings as closely as she can ingeneral terms, Mrs. Hanif confirms this thought with thefollowing words: “Expectations are reflected on collections.Since we work personally for each individual, weneed to get to know our customers very well, learn theirexpectations and behave accordingly. Maybe the mostimportant thing in addition to all these, though, is analysingthe customer’s physical and spiritual characteristicsvery accurately. If you are sewing a dress for a weddingceramony, for instance, you have to know even the intimacybetween your customer and the wedding host.”Spread Throughout the Entire Europe after ParisThe designs and collections by Dilek Hanif have nowbegun to take place as the second Turkish brand withinHarvey Nichols, a luxurious chain store, in order tobe able to take part in the international market, reachthe customers in Ankara, and to enter the internationalmarket. For this chain store, she prepares a collectioncomposed of night dresses, elegant tailleurs, basictop groups, and dinner dresses the details of whichare hidden in the elegant lines. The agency she workswith in Milano encourages Mrs. Hanif a whole lot inproducing confectionary. The reason for this is the factthat the confectionary collection she prepares for theshowroom in Milano is liked very well, and meets importantcustomers.Moving to another larger place at the bottom floor ofher workshop, Mrs. Hanif begins producing confectionaryagain after a long time so that her brand can havea strong identity, and reach a larger mass of customers.She continues to prepare collections for ladies which arecomprised of high quality products produced in limitednumbers. Contrary to the couture work where she didnot have many chances to use various colours, in confectionaryshe finds the chance to use bright colors aswell. Cocktail dresses, dinner dresses, night dresses, anddynamic combinations which meet basic needs composeher collections. She takes into consideration everythingneeded for a quick shopping.Does a Fashion Designer Dress Herself from Outside?When we ask Mrs. Hanif who are the fashion designers,and which are the brands she feels close to her style,and whether there are any clothes she can never throwaway from her wardrobe, she tells us that she likes CocoChanel very much, and that she can use Ralph Laurenwith great comfort although it is a classical style. Statingthat she finds the lines by Hakan Yildirim very successful,and she believes that he will be quite well-known as afashion designer some day in the future, Mrs. Hanif addsthat she uses the leather accessories, jumpers and scarfsby Hermes, bags and shoes by Chanel, and the donnaKaran products with great pleasure. Pointing to the factthat she sews dresses for herself as well, Mrs. Hanif continuesas follows: “Most of my clothes are sewn in myworkshop since I have my own style. I try to acquire theadditional accessories I lack, from abroad. Black is my sinequa non, and I use white and blue shirts very frequently”.Supports Talented Fashion DesignersDespite being very busy, Mrs. Hanif does not skip beingengaged in talented fashion designers, and hiresthem in her workshop. Informing that they considereach and every CV sent to Dilek@dilekhanif.com, shecontinues with the following words: “They are firstcalled for interviews, and we try to understand inwhich department they will best be supporting us.They usually improve themselves either in the laceworkdepartment, or in the workshop. They need tospend a lot of effort, continually keep themselves upto date, be patient and disciplined”.Our fashion designer Dilek Hanif, whose collectionsare liked very much both nationwide and worldwide,is running towards a brighter future with her passionfor fashion.147