Human Resources in Canada's Built Heritage Sector: Mapping the ...

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MAPPING THE WORK FORCE AND SETTING STRATEGIC PRIORITIESGuidesOverview of Occupation:• Guides describe various aspects of a heritage site, explaining the historical and/or aesthetic backgroundand significance of the site. Guides also answer questions and may assist in facilitating tours.Training and Education:• Some colleges may provide formal training in guide skills.• Guide training is normally undertaken at the heritage site.• General educational training in the historical or cultural themes represented by the heritage site.Occupational or Professional Regulation:• There is no statutory regulation of this occupation.Key Skills unique to the Built Heritage Sector:• Understanding of the historical and/or aesthetic background of a heritage site and the larger historicalor cultural context of the site.• Ability to present information verbally, operate audio-visual aids, and respond to questions.Associations or Administrative Bodies concerned with Professional orOccupational Standards, Licensing or Certification:• There are no occupational associations.• In some cases, guides may be represented by a union.NOC:• 6441 Tour and Travel GuidesPotential Issues:• There are no significant human resource issues.©CULTURAL HUMAN RESOURCES COUNCIL117
HUMAN RESOURCES IN CANADA’S BUILT HERITAGE SECTORMarketing ManagersOverview of Occupation:• Marketing managers design, budget and execute marketing strategies. Among other channels, thismay include: web site design, design or promotional literature, design of radio and television commercials,design or posters and other promotional material. Marketing managers may also design memorabiliafor retail sale.• Marketing managers may also plan promotional events related to a heritage site.Training and Education:.• Marketing training is taught at the university and college level. Some courses may focus on touristrelated marketing.Occupational or Professional Regulation:• There is no statutory regulation of this occupation.Key Skills unique to the Built Heritage Sector:• Understanding of tourist industry and the promotion of heritage sites.• Ability to identify target audiences relevant to built heritage sector.Associations or Administrative Bodies concerned with Professional orOccupational Standards, Licensing or Certification:• The Canadian Marketing Association administers industry-recognized certifications.NOC:• 4163 Business Development Officers and Marketing Researchers and ConsultantsPotential Issues:• Marketing is usually undertaken by marketing consultancies, although some functions may be performedin-house by larger organizations.• There are no significant human resource issues.118©CULTURAL HUMAN RESOURCES COUNCIL
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