Human Resources in Canada's Built Heritage Sector: Mapping the ...

HUMAN RESOURCES IN CANADA’S BUILT HERITAGE SECTORMarketing ManagersOverview of Occupation:• Marketing managers design, budget and execute marketing strategies. Among other channels, thismay include: web site design, design or promotional literature, design of radio and television commercials,design or posters and other promotional material. Marketing managers may also design memorabiliafor retail sale.• Marketing managers may also plan promotional events related to a heritage site.Training and Education:.• Marketing training is taught at the university and college level. Some courses may focus on touristrelated marketing.Occupational or Professional Regulation:• There is no statutory regulation of this occupation.Key Skills unique to the Built Heritage Sector:• Understanding of tourist industry and the promotion of heritage sites.• Ability to identify target audiences relevant to built heritage sector.Associations or Administrative Bodies concerned with Professional orOccupational Standards, Licensing or Certification:• The Canadian Marketing Association administers industry-recognized certifications.NOC:• 4163 Business Development Officers and Marketing Researchers and ConsultantsPotential Issues:• Marketing is usually undertaken by marketing consultancies, although some functions may be performedin-house by larger organizations.• There are no significant human resource issues.118©CULTURAL HUMAN RESOURCES COUNCIL