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Jamaica Biofuels Report - Ministry of Energy

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PetrojamMarcia Browne – PCJRex DemafelisWorked on education and outreach campaign forbi<strong>of</strong>uels in the Philippines. Consultant on <strong>Bi<strong>of</strong>uels</strong>and Industrial Process Optimization with UN-FAOand USAID. Consultant on <strong>Bi<strong>of</strong>uels</strong>, Solid Wasteand Wastewater Management, Process and PlantDesign to numerous institutions in the Philippines.Department <strong>of</strong> Agriculture- Bureau <strong>of</strong> AgriculturalResearch Technical Adviser on <strong>Bi<strong>of</strong>uels</strong>. Convener<strong>of</strong> the UPLB Alternative <strong>Energy</strong> RDE and chair <strong>of</strong>the Department <strong>of</strong> Chemical Engineering in theCollege <strong>of</strong> Engineering and Agro-industrialTechnology (CEAT).August 8, 2010Mr. Trevor Barnes <strong>Jamaica</strong> Gasoline Retailers Association August 23, 2010Vicki WalkerWinrock International – Empowerment and August 24, 2010Community Engagement Unit2.1 Previous <strong>Bi<strong>of</strong>uels</strong> Education and Awareness in <strong>Jamaica</strong>An earlier education and awareness campaign for bi<strong>of</strong>uels was carried out in <strong>Jamaica</strong> along with therollout <strong>of</strong> E10. This campaign had two phases: the first phase lasted one year, beginning in November2008 with the 87 octane rollout, and the second phase accompanied the 90 octane rollout the followingyear. This campaign consisted <strong>of</strong> several strategies for informing fuel consumers about bi<strong>of</strong>uels and foraddressing concerns that they had. The scope and experiences <strong>of</strong> this earlier campaign provide a goodstarting point and useful insights from which to develop the new public outreach program described inthis document.The Petroleum Corporation <strong>of</strong> <strong>Jamaica</strong> led the earlier campaign, which consisted <strong>of</strong>:A pilot study and public demonstrations <strong>of</strong> bi<strong>of</strong>uel, specifically E10 and flex fuel vehicle useDistribution <strong>of</strong> technical informationStakeholder group meetingsE10 hotline where consumers with questions and comments could call and get informationAd campaigns utilizing print and electronic media as well as billboardsMedia interviewsPress conferencesSensitization workshops for specialized focal groupFamily fun dayPosters, brochures and flyersFeature stories in the newspapersIn talking with both those involved with the campaign and stakeholders whom it targeted, the followingthemes arose as to how it might have been improved:54

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